
Episode #113
Design Codes: From Louis Vuitton Trunks to Cheesecake Factory Interiors to Coca-Cola Red
From the iconic red square of Coca-Cola to the curvilinear geometry of midcentury furniture, codes define the objects, environments and systems around us. Design codes are what make us instantly recognize a blue box as Tiffany's, or associate a gargantuan menu and a cacophony of interior design choices with The Cheesecake Factory. In this episode, we dive deep to define exactly what a "code" is. How does it differ from a brand? An aesthetic? A vibe? Does design literacy help us apply design codes to our own work with greater nuance (I'm looking at you, Tomato Girl Summer!)? We end with some introspection, discussing how design codes make up our personal visual languages. Key words: brand codes, design literacy, fashion history, semiotics, luxury branding, visual signals, identity, aesthetic, belonging, Chanel, Hermès, Coca-Cola, mid-century modern Allie Miller is a designer, researcher, and strategist who believes in the power of design to foster understanding and facilitate meaningful change. She holds a Master’s of Industrial Design from Georgia Tech, bringing human-centered thinking and a system lens to every conversation—and your podcast feed. Robyn Richardson is an experience design strategist, tech consultant, TEDx speaker, and Graduate Professor at Georgetown University. She holds an MFA in Design Management from SCAD and has spent her career making design thinking accessible, opinionated, and a little bit fun. Disclaimer: This podcast was prepared in their personal capacity. The views and opinions expressed in this episode are their own and do not necessarily reflect the official policy, opinion, or position of their employers.

