Diary of The Search Queen

If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.

Diary of The Search Queen is a business podcast hosted by Sonja Pototzki-Raymond, with 38 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sonja Pototzki-Raymond hosts Diary of The Search Queen, a business show with 38 episodes published.

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  Episode #38

  Episode 38: Your Google Business Profile, The Most Powerful Free Tool You’re Ignoring

  Mar 11, 20269 minS1

  <p> If you’ve ever said “I know I need to get my salon sorted on Google… but I have no idea where to start,” this episode is for you.</p><p>In this episode of Diary of the Search Queen, I walk you through the <b>exact 90-day Google growth framework</b> that helps salon owners move from invisible online to consistently booked.</p><p>Because here’s the truth most people won’t tell you:</p><p>Google isn’t complicated.</p><p>But most salons skip the foundational steps that make it work.</p><p>Before you even think abou...

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  Episode #37

  Episode 37: How to Turn Google Clicks Into Real Bookings (Without Lifting a Finger)

  Feb 25, 202610 minS1

  <p><b>More traffic doesn’t mean more clients. </b>And this is where most salon owners are getting it wrong.</p><p>In this episode of<b> </b><b>Diary of the Search Queen</b>, I break down why driving Google traffic is only half the job, and why your website and booking system are the real make-or-break factor.</p><p>You can show up in Google Ads.</p><p>You can rank on SEO.</p><p>You can appear in the Map Pack.</p><p>But if your system doesn’t convert, you’re paying for visibility that never...

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  Diary of The Search Queen

  Episode 36: Why Your Competitors Are Showing Up on Google (And You’re Not)

  Feb 18, 20268 minS0

  <p><b> Have you ever searched your own salon and thought…</b></p><p>“Why am I nowhere to be found?”</p><p>You’re not alone.</p><p><b>In this episode of </b><b>Diary of the Search Queen</b><b>,</b> I break down exactly why some salons consistently show up on Google, in the Map Pack, at the top of search, and in paid positions, while others stay invisible.</p><p>And no, it’s not luck.</p><p><b>It’s structure. Strategy. And consistency.</b></p><p>Because here’s the truth:</p><p>Google isn’t fa...

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  Diary of The Search Queen

  Episode 35: From Panic to Peace: How Michelle 2x’d Her Physio Clinic with Google

  Feb 11, 202624 minS0

  <p>There’s a lot of pressure on business owners to rely on referrals, word-of-mouth, or social media to keep bookings coming in, but what happens when those channels disappear overnight?</p><p>In this episode of Diary of the Search Queen, I’m joined by <b>Michelle Murphy</b>, owner of <b>Mercy Physio</b>, <b>& Baby Swim</b>, for a grounded and honest conversation about visibility, resilience, and why Google became the backbone of her business growth.</p><p>Michelle took over the clinic just as a major referral pathway closed, wiping out a once-reliable stream of new clie...

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  Episode #34

  Episode 34: How Glamour Empire 2.5x’d Their Revenue in 3 Months

  Feb 4, 202625 minS0

  <p>In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep, you read that right. And it’s not just the numbers that have changed, it’s the entire business.<br/><br/>Lisa shares exactly what life looked like before working with us, why she finally said yes to Google (after years of sticking with social media), and the incredible ripple effect it’s had on her business, team, and personal life.<br/><b...

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