
Dig In Deep
Plant Hire Ryder Cup - Part 2
The battle between European plant hire and the US equipment rental industry continues.After six holes, Team USA leads — but Part 2 moves into some of the biggest operational questions facing modern rental businesses.Mark Kennedy and Mark Scutt take on Customer Service, Transport & Logistics, Damage & Waivers, Technology, Depot Models and People & Productivity.Who delivers the better customer experience? Are hire companies recovering the true cost of transport and equipment damage? Has America moved ahead on rental technology, telematics and AI? Are European local depot networks better than American mega-branches? And which market generates the most revenue and profit from every employee?We use real company examples and industry data from major operators including United Rentals, Loxam and Boels to give both Europe and the USA the strongest possible case before scoring each hole.By the end of Hole 12, America leads Europe 7½–4½ — but six points remain and some of Europe's strongest categories are still to come.This isn't simply about deciding whether Europe or America is better. It's about identifying the ideas, systems and operating practices that could make any plant hire or equipment rental business better.️ Dig In Deep — The Voice of the Plant Hire IndustryTopics include: plant hire, equipment rental, customer service, rental transport, damage waiver, telematics, AI in equipment rental, rental technology, depot strategy, revenue per employee, fleet productivity, United Rentals, Loxam, Boels and construction equipment.#PlantHire #EquipmentRental #RentalTechnology #ConstructionEquipment #FleetManagement #AI #Telematics #DigInDeep

