
DigiChem Dialogues
Sniper Marketing: Winning Complex B2B Accounts in Today's Digital Age | Jörg-Holger Krause, SABIC
<p>In complex B2B, the customer does not exist. What exists is a network of people — engineers, buyers, managers, and users — each with different incentives, and most companies still market to all of them with the same generic message.</p><p>In this episode of DigiChem Dialogues, host Jay Bhatia sits down with Jörg-Holger Krause, Manager of Sales Excellence at SABIC, for a conversation built on nearly five decades of experience across Hüls, Evonik, DSM, and SABIC, spanning Germany, France, Saudi Arabia, and the UK.</p><p>Jörg makes the case for what he calls Sniper Marketi...





