Episode #17
DAD017-The Turning Points That Shaped Fifteen Years in Digital
In this episode of Digital After Dark, Andrew and Matt look back at the five moments that reshaped their careers and the way digital analytics teams operate today. What We Cover Moving from hands‑on coding to product ownership How shifting from direct code deployment to structured requirements changed the role entirely. Learning to speak the developer’s language Why picking up JavaScript wasn’t about coding. It was about empathy, communication, and better data quality. The rise of the data layer From vendor evaluations to building Sky’s own event‑driven model, and why it became the foundation for everything that followed. GDPR and the consent‑first mindset The moment the industry stopped collecting everything and started collecting only what it should. Server‑side, cloud engineering, and the AI leap How cloud platforms, automation, and AI have transformed the scale and speed of what’s possible. Why This Episode Matters This is a conversation about real turning points. The moments where your job changes, your thinking changes, and the industry changes with you. If you work in analytics, engineering, CRO, or digital strategy, this episode will feel familiar — and probably a bit nostalgic.
