Digital Banter

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

Digital Banter is a business podcast hosted by Andy Groller and James Kravic, with 79 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andy Groller and James Kravic hosts Digital Banter, a business show with 79 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Using Psychology to Build Better B2B Content | Rai Hyde Cornell

  Jul 3, 202556 minS4

  <p>This week we’re joined by Rai Hyde Cornell, founder of Cornell Content Marketing and former behavioral therapist, to explore how psychology — yes, real clinical frameworks — can radically reshape your content strategy. <br/><br/>Rai breaks down how the Stages of Change, the CBT Triangle, and her own ELITE Method help marketers go beyond the funnel and speak directly to a buyer’s thoughts, emotions, and behaviors. <br/><br/>We challenge the idea that B2B must be rational, unpack why most messaging fails, and show how a psychology-first approach can make your content actually move people.</p>

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  Episode #6

  LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt

  May 29, 202549 minS4

  <p>This week, we’re joined by Ishaan Shakunt, Founder of Spear Growth, to talk about what happens when buyers turn to ChatGPT instead of Google. <br/><br/>We break down how B2B marketers can stay visible in AI search results, rethink content strategy for LLMs, and start using AI as part of their SEO workflow.<br/><br/>From early experiments to building a new approach, Ishaan shares where traditional SEO falls short and what to do instead.</p>

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  Episode #5

  ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware

  May 15, 202534 minS4

  <p>There’s a growing myth in B2B that ABM requires a mountain of tools, a massive team, and a complex orchestration layer to succeed. But what if the real key is simplicity? <br/><br/>In this episode, we’re joined by Isaac Ware, Director of Demand Gen at UserGems, to talk about how their signal-driven, two-channel ABM approach outperforms programs that are far more complicated. <br/><br/>We dig into what actually makes ABM effective, why creative and outbound alignment matter more than most marketers think, and how to stop chasing platform features and start focusing on strategy.</p>

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  Episode #4

  Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser

  May 8, 202549 minS4

  <p>The CMO job has never been harder – and most people are sugarcoating it.</p><p>Economic pressure. AI disruption. Sky-high expectations with half the resources.</p><p>On this episode of Digital Banter, Drew Neisser, Founder of CMO Huddles, joined us to get brutally honest about what CMOs (and marketer leaders in general) are facing today.</p><p>From chasing quick wins without sacrificing long-term growth to integrating AI without burning out teams, we break down the new rules for surviving (and thriving) in modern marketing leadership.</p>

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  Episode #3

  ABM Measurement Mayhem | Mason Cosby

  Apr 3, 202543 minS4

  <p>Everyone’s talking about ABM, but when it comes to measuring it, most teams are flying blind. In this episode, we sit down with Mason Cosby of Scrappy ABM to break down what actually matters when it comes to tracking success in account-based programs. Spoiler: it’s not about booking meetings off your awareness campaigns.<br/><br/>We get into the biggest misconceptions around ABM measurement, how to make it work without a $100K tech stack, and what you can track with just ad platforms, spreadsheets, and a bit of common sense. Whether you’re running display ads to cold a...

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