Digital Clinic

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

Digital Clinic is a business podcast hosted by Wheelhouse DMG, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Wheelhouse DMG hosts Digital Clinic, a business show with 48 episodes published.

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  Digital Clinic

  From SEO to GEO: Winning the Shift to AI-Search

  Aug 5, 202643 min

  Are AI search citations really driving business outcomes, or are they just a vanity metric? In this episode of Digital Clinic, Aaron Burnett sits down with Taylor Hurff, Director of Digital Strategy at Wheelhouse DMG. Together, they unpack Generative Engine Optimization (GEO) in healthcare and medtech, moving beyond simple citation counts to focus on brand sentiment and real visibility. Taylor shares practical ways to diagnose traffic drops, build compliant AI workflows, and adapt as search engines shift to AI-default modes. In this episode, you'll learn: • Why brand mentions and sentiment matter far more than citation counts • How to diagnose whether AI overviews are cannibalizing your organic traffic • How to build privacy-first AI workflows that protect patient data • Why direct traffic and brand search increase when you optimize for GEO • How to prepare for AI becoming the default mode in search engines Learn more about Wheelhouse DMG's AI Optimization services for healthcare and medtech companies: https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/ai-brand-monitoring-and-optimization/ Connect with Taylor on LinkedIn: https://www.linkedin.com/in/taylorjhurff/

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  Digital Clinic

  Strategy Before Execution: Why 72% of MedTech Companies Miss The Mark

  Jul 22, 202630 min

  Only 28% of MedTech companies have a documented marketing strategy—are you in the 72% falling behind? In this episode of Digital Clinic, Aaron Burnett sits down with Saul Marquez, CEO of Outcomes Rocket. Drawing from his MedTech sales experience and 2,000 interviews, Saul reveals why rushing into execution is a costly mistake. Together, they explore the foundational role of strategy and how to craft a winning commercial story. In this episode, you'll learn: • Why the "marketing treadmill" traps teams in execution mode • Why FDA clearance is a "license to hunt," not a sales guarantee • How a strong commercial story beats having the best product • How to create urgency and pitch your vision in five minutes • Why the convergence of MedTech and HealthTech demands a new approach CHAPTERS: 00:00 Welcome 03:19 Spotting Marketing Gaps 03:56 Execution Without Strategy 05:12 Discover, Define, Deliver 08:20 From Insights to Action 10:19 Lessons From 2000 Interviews 11:30 Clarity Creates Urgency 14:50 Approval Is Not Sales 18:25 Sales Lens Advantage 25:59 Future and Wrap Up

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  Digital Clinic

  How Healthcare Marketers Build for a Buying Process They Don't Control

  Jul 7, 202632 min

  Healthcare buying committees are large, slow-moving, and full of stakeholders with competing priorities. Adam Turinas understands this from both sides of the table. Before founding Health Launchpad, he spent years running a health tech company navigating the same complexity his clients face today. In this episode, he shares how to approach account selection, map buying committees, and build measurement frameworks that connect marketing activity to pipeline. He also covers where AI adoption is creating a genuine competitive opening for healthcare marketers right now and what it takes to treat it as infrastructure rather than a productivity shortcut.

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  Digital Clinic

  Industry Experts Share Their Best Advice for MedTech and Healthcare Marketers

  Jun 24, 202616 min

  In this milestone 50th episode of Digital Clinic, we celebrate by revisiting the most insightful moments from our previous conversations with industry leaders in healthcare marketing. Join me as we explore the unique challenges and opportunities faced by med tech marketers in a privacy-first, highly regulated environment. We’ll discuss how to effectively engage consumers (formerly known as patients) while navigating compliance and building trust through first-party data strategies. Discover the evolving role of AI in digital marketing and why it’s crucial to maintain a human touch in our communications. Tune in to gain valuable insights that can elevate your marketing strategies in the healthcare sector.

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  Digital Clinic

  How to Navigate Shifting Compliance Rules Without Sacrificing Performance

  Jun 9, 202634 minS0

  In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into the evolving landscape of state-level privacy regulations. With federal guidance becoming less clear, healthcare marketers must adapt to a complex web of compliance requirements while maintaining effective marketing strategies. Richard emphasizes the importance of collaboration between marketing, compliance, and legal teams to ensure alignment and minimize risk. Tune in for practical advice on how to enhance your...

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