Digital Dominators

Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game, this is your podcast.

Digital Dominators is a business podcast hosted by Sooz Young, with 45 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sooz Young hosts Digital Dominators, a business show with 45 episodes published.

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  Episode #45

  Social Media Influence: Is It Helping or Harming Your Business?

  Apr 22, 202634 minS1

  <p>Social media influence is one of the most powerful tools available to a business owner in 2026. It is also one of the most misused. In this episode, Sooz Young takes an honest look at what influence actually means on social media today, how business leaders are using it for good and for harm, and what it takes to build the kind of influence that lasts.</p><p>You will learn how influence works differently across Facebook, Instagram, YouTube, TikTok and LinkedIn and what that means for your strategy, the dark side of online influence including bots, cancel culture and...

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  Episode #44

  Inside the AI Summit: Key Lessons on AI, Automation and the Future of Work in 2026

  Apr 8, 20261h 6mS1

  <p>What are the smartest organisations in the world actually doing with AI right now? </p><p>In this episode, Sooz Young reports back from the European Chatbot and Conversational AI Summit in Edinburgh, where she moderated the Future of Work panel alongside experts from Vodafone, Fix School and the University of Bradford.</p><p>You will learn the five most important themes that emerged across two days of conversations with AI practitioners from Booking.com, Vodafone, Lloyds Banking Group, Uber and the EU Publications Office, why 90% of companies have invested in AI but fewer than 40% are seeing measurable results...

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  Episode #43

  How to Get Great Results from AI Tools: Prompting Frameworks That Work

  Mar 25, 202627 minS1

  <p>Knowing that prompting matters is one thing. Knowing exactly how to do it is another. In this episode, Sooz Young walks through the four most common prompting mistakes she sees in training sessions and workshops, and shares four specific frameworks from the Practical AI Prompting Fundamentals course that you can start using straight away.</p><p>You will learn the four prompting mistakes that are quietly limiting the quality of every AI output you produce, the Act As method, the Ask Questions method, the PTCF framework and the Primer method, all explained in plain language with practical business examples...

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  Episode #42

  Why Most People Get Poor Results from AI Tools (And How to Fix It)

  Mar 18, 202628 minS1

  <p>Most people who feel frustrated with AI tools are not using the wrong tool. They are using the right tool in the wrong way. In this episode, Sooz Young breaks down the real reason AI outputs so often disappoint and the one skill that changes everything about the results you get.</p><p>You will learn why switching between AI platforms will never fix the problem most people are experiencing, what prompt engineering actually means in plain everyday language and why it matters for every business owner, and the simple framework you can start using today to get dramatically...

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  Episode #41

  New Level, New Devil: Why Your Business Model Must Evolve as You Scale

  Mar 11, 202657 minS1

  <p>The strategy that got your business to where it is right now is probably not the strategy that will get it to the next level. In this episode, Sooz Young speaks with Kristine Monaghan, founder of the Class Business Academy, about why your business model must evolve as you grow and how to know when it is time to make the shift.</p><p>You will learn the warning signs that your current business model has taken you as far as it can, how Kristine went from franchisee to franchisor to multi-six-figure online business owner and what she learned...

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