Digital Marketing Today

How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.

Digital Marketing Today is a arts podcast hosted by Allison Harris, with 683 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Allison Harris hosts Digital Marketing Today, a arts show with 683 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #706

  Digital Marketing Today: Attribution, Trust, and the Rise of AI Commerce

  Jul 21, 202618 minS1

  In this episode of Digital Marketing Today, we explore the latest digital marketing news, techniques, and innovations shaping how brands drive measurable growth across SEO, EDMs, social media, paid ads, and AI-powered commerce. First, we unpack Oktopost’s inclusion in Gartner’s 2026 Magic Quadrant and what it means for B2B marketers. Social media is evolving from a simple engagement channel into a fully accountable part of the marketing funnel, with stronger links to CRM, pipeline, revenue attribution, employee advocacy, and social listening. This story highlights how enterprise marketers are being pushed to prove the business impact of social activity more clearly than ever before. Next, we look at how Bioz and TargetMol are using embedded trust signals to improve conversion performance. By placing scientific validation, citations, and proof points directly on product pages, they are reducing buyer hesitation at the moment of decision. It’s a strong lesson in conversion optimisation: better results often come not from changing buttons, but from building confidence. We also discuss the wider implications for SEO, EDM campaigns, and Google or Meta ads, where stronger landing pages can improve both click-through value and post-click conversion. Finally, we examine Rezolve Ai’s partnership with Zilch and what it signals about the future of AI-driven commerce. As discovery, personalisation, offers, and payments become more integrated, marketers are gaining access to new high-intent environments inside fintech and payment platforms. This is a major development in commerce media, where AI can help improve targeting, timing, and measurable sales outcomes. The big takeaway? Digital marketing innovation is moving beyond surface-level tactics and into deeper infrastructure: better attribution, stronger trust-building, and smarter integration at the point of intent and conversion. Tune in to stay across the latest developments in digital marketing strategy, SEO, EDMs, Google Ads, Meta advertising, social media marketing, and AI innovation.

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  Episode #705

  Event-Driven Growth, AI Discovery, and the New SEO Playbook

  Jul 20, 202616 minS1

  Digital Marketing Today explores the latest news in digital marketing techniques and innovations shaping how brands grow online. In this episode, we unpack two major stories driving the industry right now. First, we look at Kalshi’s World Cup campaign and what it reveals about event-driven digital growth. The discussion covers how brands can combine cultural timing, AI-driven discovery, paid media, celebrity-led creative, social amplification, and rapid execution to capture demand during high-intent moments. We also explore why platforms like ChatGPT are becoming a new discovery channel alongside Google and social search, and how brand activity is increasingly influencing performance outcomes across Google Ads, Meta ads, CRM, push notifications, and EDM strategies. The episode also examines one of the biggest ongoing SEO questions: content versus link building. We explain why modern SEO requires both, especially in the context of Google’s evolving search landscape, the March 2024 core update, and the growing importance of E-E-A-T. You’ll hear why useful, experience-led content must be supported by authority signals, digital PR, and multi-channel distribution to improve rankings, qualified traffic, leads, and revenue. Overall, this episode highlights how digital marketing is becoming more integrated, agile, and intent-driven. From SEO and EDMs to Google ads, Meta campaigns, AI visibility, and retention automation, the key lesson is clear: the brands that win are the ones that connect channels, respond quickly to attention spikes, and build trust at every stage of the customer journey.

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  Episode #704

  From Viral Backlash to Brand Trust: Digital Marketing Lessons from TikTok

  Jul 19, 202613 minS1

  In this episode of Digital Marketing Today, we unpack a viral bakery controversy that became a powerful case study in modern digital marketing strategy. What started as a rejected influencer collaboration quickly turned into a reputational challenge — and a standout lesson in how brands can use TikTok, authenticity, and transparent content to win public trust. We explore how the bakery owner avoided a defensive PR response and instead created a platform-native video showing the real ingredients and baking process. The result? Viral reach, strong audience support, and a perfect example of how proof-based marketing can outperform polished brand messaging. This episode covers key digital marketing innovations and techniques, including: Social media crisis response: how TikTok and Meta can shape brand reputation in real time Influencer marketing best practices: why clear collaboration policies, written agreements, and proper disclosure matter more than ever SEO and local search impact: how viral moments drive branded searches, Google Business Profile visits, reviews, and news visibility Email marketing and EDM strategy: turning viral attention into first-party data, subscribers, and long-term customer relationships Paid digital advertising lessons: why founder-led, authentic content can sometimes outperform traditional Google Ads and Meta ad campaigns We also discuss why today’s audiences want evidence over claims, and how brands can use behind-the-scenes footage, customer testimonials, founder videos, and operational transparency across channels like SEO, email, Google Ads, Meta ads, and organic social media. If you want to stay ahead of the latest digital marketing news, techniques, and innovations, this episode offers practical insights into brand trust, influencer relations, online reputation management, and audience growth in a fast-moving digital landscape. Tune in to Digital Marketing Today for expert commentary on the trends shaping the future of SEO, EDMs, digital advertising, social media strategy, and more.

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  Episode #703

  AI Search, Smarter Data and the Future of Digital Marketing

  Jul 15, 202620 minS1

  Digital Marketing Today explores the latest news in digital marketing techniques and innovations shaping how brands grow in an AI-driven world. In this episode, we unpack three important stories that reveal where digital marketing is heading across SEO, EDMs, Google Ads, Meta advertising, attribution, first-party data, and AI-powered discovery. First, we look at Forrester’s marketing budget outlook and why rising spend alone won’t improve results. As more brands invest in digital ads, martech, and AI-generated content, the real advantage may come from getting the fundamentals right: clean first-party data, stronger CRM structures, better analytics governance, clear measurement, and well-organised content taxonomy. We also discuss how SEO is evolving beyond websites, with visibility increasingly shaped by AI answer engines, Reddit, YouTube, reviews, and forums. Next, we cover insights from Phoenix Education Partners, showing how AI is creating longer, less predictable customer journeys. Prospects are researching across more channels, returning more often, and converting through fragmented paths that traditional attribution models often miss. This story highlights the growing need for a cross-platform content and proof strategy across websites, LinkedIn, YouTube, social media, and search. Finally, we examine the Niwot case study, where digital innovation meets local marketing. Using GroundTruth geotargeting and retargeting, Niwot demonstrates how place-based digital advertising can drive real-world outcomes like store visits, repeat traffic, and measurable business impact. The story also shows how smaller organisations are using incentives, surveys, and first-party data collection to make campaigns smarter and more accountable. Overall, this episode shows that digital marketing is becoming more AI-mediated, less linear, and more dependent on strong data, off-site brand visibility, and better measurement. If you want to stay ahead in modern marketing, this is a conversation you won’t want to miss. Tune in to Digital Marketing Today for practical insights on the future of SEO, EDM strategy, Google and Meta ads, attribution, AI search, and digital marketing innovation.

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  Episode #702

  Building Trust and Growth in Digital Marketing

  Jul 13, 202616 minS1

  In this episode of Digital Marketing Today, we break down the latest news in digital marketing techniques and digital marketing innovation, from SEO and EDMs to Google ads, Meta campaigns, customer retention, and full-funnel strategy. We begin with the Tourism Kamloops Freeride Fund, a standout example of how modern destination marketing is moving beyond awareness campaigns and toward building lasting digital authority. By combining PR, out-of-home, video, editorial content, and owned digital assets, the campaign shows how brands can strengthen search visibility, trust, branded demand, and long-term performance across multiple channels. We then explore what B2B marketers can learn from A-One Janitorial and its “Seven-Second Forward” framework. This story highlights an important shift in email marketing and account-based marketing: success may come less from persuasive copy alone and more from creating messages that are easy to understand, easy to share internally, and designed for real-world buying committees. Next, we look at the launch of the Trust to Traction podcast and what it says about the next phase of Web3 marketing. In technical and low-trust categories, marketers need more than visibility. They need strong onboarding, educational content, compliance-aware messaging, and lifecycle communication that transforms complexity into confidence and trust into conversion. We also unpack Aritzia’s digital growth, including strong digital revenue performance and an app launch that exceeded expectations. It’s a powerful case study in how eCommerce marketing works best when brand, performance media, mobile experience, CRM, retention, and customer experience all operate as one connected system. The big takeaway from this episode: the future of digital marketing is not about isolated tactics. It’s about building connected ecosystems where trust, authority, usability, and cross-channel coordination deliver stronger results across SEO, EDMs, Google Ads, Meta, content, and retention. Tune in to Digital Marketing Today for the latest insights, trends, and real-world examples shaping the future of digital marketing.

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