Digital Media Spotlight

Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue. Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.

Digital Media Spotlight is a business podcast hosted by Unknown Host, with 18 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Digital Media Spotlight, a business show with 18 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #17

  Alex Atzberger on Navigating AI Risks at Optimizely

  Jul 13, 20261h 1m

  Introduction Alex Atzberger's role at Optimizely. Importance of ownership and accountability in AI. Risks of AI without proper governance. Interview Alex's early tech experiences in South Africa. The role of mentors and early failures. Finding product-market fit through hustle and innovation. Presentation How AI is embedded in business systems. Risks of shadow AI and lack of visibility. Importance of governance and accountability. Panel Q&A Real audience questions on managing AI risks. Strategies for gaining visibility in AI systems. Best practices for AI governance and control. Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #16

  Navigating Martech Chaos with Andrea Lechner-Becker

  Jun 21, 20261h 22m

  Introduction Andrea's unconventional career path The importance of networking Discovering a passion for database marketing Interview Andrea's journey to GNW Consulting The role of relationships in career development Challenges in the evolving martech landscape Presentation Future-proofing content strategy for AI Impact of AI on search and visibility Practical tips for digital marketing in an AI-driven age Panel Q&A Audience questions on AI content strategies Insights into competitive intelligence Navigating changes in digital marketing metrics Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #15

  Matt Maher on Navigating AI and Innovation at M7 Innovations

  Jun 14, 20261h 15m

  Introduction Matt Maher's transition from ESPN All-American to tech innovator Founding M7 Innovations with a focus on AI, AR, and VR Recorded live at the Software Oasis AI Summit Interview Matt's unique background in sports and media The role of MIT and the 'poor man's MBA' in Matt's journey The focus on innovation and tech translation at M7 Presentation Insights on AI's current landscape and technological parity The analogy of the Olympics in understanding AI competition The impact of agentic browsing on digital commerce Panel Q&A Audience questions from Software Oasis AI Summit Practical applications of AI insights for businesses Strategies for integrating new tech stacks Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #14

  Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World

  Jun 7, 20261h 7m

  Introduction Chris' early entrepreneurial spirit Transition from sales to SEO Launching CSP Agency Interview Chris' journey from popcorn sales to SEO Key pivots in his career Challenges and opportunities in digital marketing Presentation Introduction to generative engine optimization Importance of staying visible in AI-driven search Chris' human-first geo framework Panel Q&A Audience questions on generative optimization Strategies for B2B brands Real-world implications of AI in marketing Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ (Claim Your Offer / Schedule Consultation) Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #13

  Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation

  May 26, 20261h 15mS0

  <p>Introduction</p> <p>- Emily Dailey's unexpected journey from theater to hospitality.</p> <p>- Discovering the parallels between theater and hotel management.</p> <p>- The role of a brand advocate in shaping Emily's career.</p> <p>Interview</p> <p>- Emily's decision to pursue a non-linear career path.</p> <p>- The creation of new roles in hospitality branding.</p> <p>- Insights on brand activation and sensory experiences.</p> <p>Presentation</p> <p>- Chief Marketing Officer Mindset 101.</p> <p>- Collaboration across disciplines to enhance marketing strategies.</p> <p>- Navigating challenges with internal and...

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