
Episode #38
Deep Canvassing at Scale By Tapping Into Conversational Intelligence with Marty Santalucia MFStrategies
Marty Santalucia , CEO of MFStrategies, highlights how conversational intelligence and AI are transforming how political campaigns communicate with voters. Traditional campaign tools such as polling and focus groups are being supplemented or replaced by AI-driven, two-way communication through text messaging to reach voters at scale. This additional source of voter engagement lets campaigns engage large numbers of people in real time and collect unstructured conversational data that reveals what matters to voters in their own words. We talk about: Why two-way communication is foundational to representative democracy and not merely a tactical tool The untapped value of unstructured conversational data from voter engagement Finding the most meaningful words to shape campaign messages and fundraising appeals The critical role of human judgment in guiding AI models within the political environment #MFStrategies #CampaignStrategy #PoliticalCampaigns #DigitalPolitics #VoterEngagement #Fundraising #ConversationalAI #CampaignIntelligence #DownBallot #PoliticalTech #AIForGood MFStrategies.com

