Digital Shelf Insider

The Digital Shelf Insider podcast by MetricsCart, hosted by Shreshta Joy, Ecommerce Strategist, is a go-to resource for insights on marketplace dynamics, digital shelf trends, and evolving shopper behaviors. Each episode features industry experts from across the globe sharing actionable strategies and the latest developments shaping ecommerce success.

Digital Shelf Insider is a business podcast hosted by MetricsCart, with 62 episodes on record and a Required Pod Score of 80.

MetricsCart hosts Digital Shelf Insider, a business show with 62 episodes published.

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  Episode #12

  The State of Retail Media: ROAS Trap, Omnichannel Ads, and AI Shoppers | Tom Limongello

  Sep 1, 202625 minS2

  Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 12 Tom Limongello (Co-Founder of Nextipedia and host of The Middlemen Podcast) joins Shreshta Joy to unpack retail media from the retailer's side of the table. He moves past sponsored-search ROAS into full-funnel commerce measurement, in-store activation, and the messy new reality of AI-assisted shopping journeys. MetricsCart is a digital shelf analytics platform tracking 150+ global retailers to help consumer brands, agencies, and research firms defend price, availability, share of shelf, and buy box wherever they sell. Learn more at https://metricscart.com Check out MetricsCart's MAP Compliance & Buy Box Report and request a free MAP compliance audit for your brand here: https://metricscart.com/map-compliance-reports/ In this episode: (00:00) Trailer (01:01) Intro (01:55) Meet Tom Limongello, Co-Founder, Nextipedia (02:48) Tom's background and how retailer–brand power dynamics shifted (03:55) From ROAS obsession to full-funnel: how retailers unlock higher brand budgets (07:13) The Kroger blueprint: integrating on-site, off-site, CTV, and in-store measurement (09:00) Fixing the internal friction between trade, media, and merchant teams (13:06) In-store retail media: digital endcaps, sampling, and the jobs creative has to do (17:01) Grocery vs apparel, legacy vs challenger: who's really collaborating with retailers (19:19) AI-assisted shopping, shopper missions, and the metrics we don't have yet (24:21) Wrap Up ABOUT DIGITAL SHELF INSIDER Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week!

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  Episode #10

  How to Build a $10M+ Cross-Border Marketplace | Global E-Commerce Strategy with Udora

  Aug 4, 202628 minS2

  How do you scale a gifting marketplace to 50+ countries without losing the local touch that makes gifting meaningful in the first place? In Episode 10 of Digital Shelf Insider Season 2, Shreshta Joy sits down with Ekaterina Gorbacheva , Global Expansion Director at Udora , to unpack what it actually takes to run a truly global e-commerce business without building a thousand-person country-manager army. In this episode: (00:00) Trailer (01:03) Intro (02:20) Meet Ekaterina Gorbacheva, Global Expansion Director at Udora (02:50) What is Udora? The global gifting marketplace explained (05:03) Cultural nuances beyond language and currency (07:27) Marketplace pricing dynamics and the Turkey case study (09:24) Product adaptation vs. local positioning (10:04) Why decision fatigue is the real enemy of gifting (13:16) Handling catalog noise across different markets (16:35) Expanding into beauty, home decor, and perfume (17:38) Team structure: why hiring country managers too early is a mistake (21:38) Gifting behavior patterns across Turkey, Brazil, and the UK (23:01) US consumer behavior: New York vs. Boston (24:00) AI adoption and what brands should be building now (27:06) Closing thoughts ABOUT DIGITAL SHELF INSIDER Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week! GET COMMERCE INTELLIGENCE MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

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  Episode #9

  Retail Media Networks & Immersive Shopping | Why Successful Retailers Like LG Electronics Stand Out

  Jul 21, 202621 minS2

  LG Electronics has spent the last decade working with retailers to turn in-store screens into something people actually interact with. In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Tom Bingham , Director of Vertical Market Sales at LG Electronics , who works across everything from stadium displays to the screens you see at your grocery store, c-store, and QSR. Tom walks through how digital signage went from static ads on a loop to interactive experiences that actually inform shoppers, and what the digital shelf looks like once it lives inside a physical store. He also gets into the part most teams underestimate: the legacy display inventory and digital asset management work that has to happen before a retail media network can scale. From there, the conversation moves to whether immersive, stadium-grade displays make sense for a convenience store or QSR, and where in-store digital is heading next, including 3D AI avatars that talk with shoppers in multiple languages. In this episode: (00:00) Trailer (00:54) Intro (01:54) Meet Tom Bingham, Director of Vertical Market Sales, LG Electronics (02:12) From Static Signage to Interactive In-Store Experiences (04:06) Defining the Digital Shelf Inside a Brick-and-Mortar Store (06:31) IT Infrastructure & Digital Asset Management for Scaling Retail Media (10:43) Are Immersive Stadium Displays Practical for C-Stores and QSRs? (15:08) The Future of In-Store Digital Signage: 3D AI Avatars & Interactive Displays (19:31) Outro ABOUT DIGITAL SHELF INSIDER Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week! GET COMMERCE INTELLIGENCE MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

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  Episode #8

  Inside UK Quick Commerce: Retail Infrastructure, Media & Challenger Brands | Digital Shelf Insider

  Jul 14, 202636 minS2

  UK quick commerce has entered phase two! The dark store hype is over. Asda now delivers from 850 stores. Tesco Whoosh is scaling. Morrison's is expanding. And underneath all of it, Snappy Shopper is powering roughly 2,000 independent convenience stores across the UK. Meanwhile, most CPG brands haven't caught up to what that means for retail media, attribution, and the digital shelf. This time, Shreshta Joy is in conversation with Greg Deacon , VP of Media, Ads, Key Accounts & Business Development at Snappy Shopper , for a deep dive into the state of quick commerce in the UK. Greg operates at the intersection of aggregator quick commerce, white-label retail tech, and hyperlocal convenience retail, giving him a rare view of how the UK market is actually restructuring. In this episode: (00:00) Trailer (00:52) Intro (01:59) Meet Greg Deacon (02:18) The Macro Shift: Dark Stores to Core Retail Infrastructure (04:58) Retail Media Standardization (08:14) Attribution & Data Transparency (12:11) Emerging vs. Established Brands (18:35) National vs. Hyperlocal Playbooks (22:00) Quick Commerce Performance Marketing Strategy (25:30) Consumer Behavior Driving Quick Commerce (29:23) First-Party Data & Personalization (32:17) Hyperpersonalization in Quick Commerce (35:40 Outro ABOUT DIGITAL SHELF INSIDER Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week! GET COMMERCE INTELLIGENCE MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

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  Episode #7

  If You Sell in Europe, Watch This: Marketplaces, Agentic AI, and TikTok Shop | Digital Shelf Insider

  Jul 7, 202623 minS1

  Selling across European marketplaces without country-level visibility is flying blind. Track pricing, customer reviews, visibility, and availability globally across 150+ retailers in real time: https://metricscart.com/ This week on the Digital Shelf Insider, host Shreshta Joy is in conversation with Ingrid Lommer , Co-Founder of Marketplace Universe and one of Europe's most deeply embedded e-commerce researchers. While most digital commerce conversations focus on the US, Ingrid sheds light on a seismic shift in Europe's marketplace landscape that brand leaders cannot afford to ignore. Post-COVID category retailers are eating into Amazon's dominance. Re-commerce platforms like Vinted are overtaking traditional fashion destinations. Temu and Shein have captured a low-price segment that legacy retailers abandoned entirely. And the race to make product data AI-readable is splitting European retailers into winners and losers before the agentic era even fully arrives. In this episode: (00:00) Trailer (00:54) Introduction (02:01) Meet Ingrid Lommer: Co-Founder of Marketplace Universe (02:23) Category Retailers vs Amazon in Europe (05:27) European Consumer Price Sensitivity (07:47) Cross-Border Commerce & the Re-Commerce Boom (10:38) Agentic AI Readiness Across Europe (12:54) Brands and GEO Visibility (14:59) Optimizing Product Data for AI Agents (18:19) TikTok Shop and Social Commerce in Europe (22:30) Outro ABOUT DIGITAL SHELF INSIDER Digital Shelf Insider is a podcast by MetricsCart that explores how enterprise consumer goods brands win online retail. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce specialists, and digital shelf architects about the tools, data strategies, and market shifts shaping the future of commerce. Subscribe for a new masterclass every week! GET COMMERCE INTELLIGENCE MetricsCart is an enterprise-grade digital commerce intelligence platform tracking pricing, availability, content compliance, promotions, search visibility, and review sentiment across major global retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to move from reactive reporting to confident, data-backed decisions that protect revenue, boost visibility, and drive growth across every digital shelf.

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