
Dilse Omni : Talks - with Saurabh Agrawal
Why Conversational AI Could Be the Future of Customer Engagement | Beerud Sheth | Dilse Omni Talks
AI is changing more than how we use technology. It is changing how businesses talk to their customers.Gupshup now powers 120+ billion messages every year for 50,000+ customers across 130+ countries. But Beerud Sheth believes the bigger shift is still ahead: moving from one-way marketing and clicks to AI-powered conversations where every customer can have a more personalised interaction with a brand.In this conversation, Saurabh Agrawal sits down with Beerud Sheth, Co-Founder and CEO of @gupshupdotai to explore how AI agents are transforming customer engagement, marketing, sales and the way businesses build relationships with consumers.What will you learn in this episode?• How AI is changing the way brands communicate with customers• Why the atomic unit of marketing could shift from the click to the conversation• Why AI agents could become the new front door for brands• How personalised AI agents could change advertising and marketplaces• What marketers need to rethink in an AI-first world• Why proprietary context may become one of the biggest advantages in AI• How companies should think about building versus buying AI capabilities• Why lightweight AI wrappers may struggle as foundation models become more powerful• How Gupshup evolved from messaging to conversational AI• What the future of omnichannel customer engagement could look like00:00 - Preview & Introduction03:27 - 30 Years of Autonomous AI Agents & MIT Media Lab05:16 - Founding Elance (Upwork) & Pioneering the Gig Economy08:23 - The Genesis of Gupshup: SMS-Based Social Networking10:31 - Redefining Omnichannel: The Shift to Conversational Surfaces15:35 - Platform Strategy for CMOs: Build vs. Buy in the AI Era26:43 - Why Context is King: What Frontier Models Can't Do30:16 - AI Harnesses Explained: Inside Gupshup's SuperAgent34:39 - AI Superhuman Campaigns & Real-Time AB Testing40:17 - Gupshup's Evolution: From Messaging to AI Platform43:03 - Good vs. Bad AI Bots: Rufus vs. Loop Traps46:03 - From Broadcast Messaging to a Conversational Mindset53:23 - The Convergence of Marketing, Sales, and Support58:04 - Taking Gupshup Global: Building a Multi-Local Company01:02:01 - Regional Differences in Conversational AI (India, LatAm, Middle East)01:06:10 - Evolution of UI: Moving from Structured Clicks to Natural Conversation01:10:00 - The Rise of Voice & Ambient AI Interactions01:14:13 - Premium 1:1 Brand Experiences for Every Customer01:20:22 - The Disintermediation of Marketplaces & Ads in the Agent Era01:27:12 - Why Horizontal SaaS is Getting Disrupted & What Survives01:31:47 - Framework: Humans → Prompts → Loops → Graphs01:35:05 - Advice for Young Entrepreneurs Building AI Products01:40:27 - Beerud's Mantra for Continuous Learning01:43:01 - Health, Energy Management & One Meal a Day (OMAD)About the Guest:Beerud Sheth is the Co-Founder and CEO of @gupshupdotai , a global conversational AI platform for marketing, commerce and customer support. He graduated from IIT Bombay and completed his master's at MIT, where his research at the MIT Media Lab focused on autonomous learning agents for personalised news filtering.In 1998, Beerud co-founded Elance, one of the early pioneers of online freelancing and the gig economy. Elance later became Upwork, which is now a publicly listed company. He went on to build Gupshup, which has evolved from a messaging platform into a global conversational AI company.About Dilse OmniDilse Omni is a podcast hosted by Saurabh Agrawal, Founder of @daiom-ai . The show features conversations with founders, business leaders and industry experts on omnichannel growth, marketing, retail, consumer brands and building businesses that last.Subscribe to Dilse Omni Talks for conversations on entrepreneurship, technology, AI, marketing, investing and the future of business.

