Direct Sales: the Other 99% Podcast

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

Direct Sales: the Other 99% Podcast is a business podcast hosted by Lisa Duck, with 135 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lisa Duck hosts Direct Sales: the Other 99% Podcast, a business show with 135 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #134

  E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What?

  Aug 11, 202617 min

  You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place. We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders. Start here: Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com Music: French Morning Music by CreatorMix.com Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

  ListenShow Notes
• 

  Episode #129

  E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)

  Aug 4, 202619 min

  Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet. We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours. ️ This episode kicks off a new mini-series on email marketing. More episodes coming soon! Grab the freebie - Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com Music: French Morning Music by CreatorMix.com Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

  ListenShow Notes
• 

  Episode #132

  E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing

  Jul 28, 202634 min

  Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life. If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it. Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com Music: French Morning Music by CreatorMix.com Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

  ListenShow Notes
• 

  Episode #131

  E131: Our YouTube Game Plan: Strategies That Actually Work

  Jul 21, 202655 min

  In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version. Lisa Duck, Susan Larimer, Jen from Craft What Matters, and Evelyn from Purple Essence by Evelyn talk about what's actually working on YouTube right now, including repurposing content, creating shorts, using AI for thumbnails, and researching the right keywords so the right people can actually find you. They also get into the bigger picture — how to use YouTube strategically to grow your email list, drive traffic to your offers, and build genuine connections with people who want to hear from you. If you've been thinking about starting or growing a YouTube channel, this one's worth a listen. Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Find Lisa: lisaduck.com Find Susan: susanlarimer.com Music: French Morning Music by CreatorMix.com Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

  ListenShow Notes
• 

  Episode #130

  E130: Your Intentional Life Part 5/5: Thriving by Doing Less

  Jul 14, 202616 min

  On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to live intentionally — saying yes to what fits your mission, vision, and values, and no to everything else. They talk about busting the "having it all" myth, the power of margins, what success actually looks like in direct sales, and walk through exactly what's inside Susan's new workbook. Get Susan's Workbook: The Intentional Workbook 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

  ListenShow Notes

Recent guests on Direct Sales: the Other 99% Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.