DMOU: Destination Marketing Organization University

DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.

DMOU: Destination Marketing Organization University is a business podcast hosted by dmou, with 100 episodes on record and a Required Pod Score of 80.

dmou hosts DMOU: Destination Marketing Organization University, a business show with 100 episodes published.

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  Episode #199

  197: Travis Scott • Meeting Destination Challenges Head-On

  Sep 9, 202633 min

  In this episode of DMOU, you’ll meet Travis Scott, CEO of Visit Big Bear, who, in his first three years there, has developed actionable solutions to several of his destination’s challenges. Undependable snowfall resulted in a move to a 4-season message and off-season asset development. An increase in visitor-related trash inspired a more aggressive focus for the DMO’s Foundation, Care for Big Bear. And, the Line Fire of 2024 inspired the development of a robust crisis preparedness plan and a break-through partnership with Airbnb.org. Join us.

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  Episode #195

  193: Meaghan Ferrigno • Destination Canada's Bold Embrace of Data, Research and AI

  Jul 8, 202629 min

  Destination Canada is very likely the most innovative DMOs on the planet when it comes to redefining the tourism industry’s impact (both social and economic). Now, they have developed the Canadian Tourism Data Collective, an insanely expansive hub of research and information that is available not just for their use but the use of over 280,000 tourism businesses throughout the country. Destination Canada’s SVP, CFO and Chief Data and Analytics Officer Meaghan Ferrigno shares how the Collective was developed, what it means to the industry and how two new industry tools have emerged from the data, Aurora AI and Tourism Twin. Join us for this sensational conversation.

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  Episode #194

  192: Matt Pivarnik • Making the DMO-Chamber Combo Work

  Jun 24, 202631 min

  Matt Pivarnik has held community leadership positions in Tulsa, Topeka and, now, in Myrtle Beach. All three DMOs have been connected in one way shape or form to their Chamber of Commerce, organizational structures that have increasingly fallen out of favor over the past 30 years. But Matt has made each one work through collaboration, shared vision and a clear understanding of how revenues can and should be invested. Join us for this fascinating conversation with one of the truly innovative minds in the Chamber-DMO-EDO space.

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  Episode #193

  191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID

  Jun 10, 202633 min

  Establishing a Tourism Improvement District is rarely easy…but in Chicago, it took almost 15 years. But, when the City Council approved the first TID in Illinois earlier this year, the vote was unanimous. On this edition of DMOU, Choose Chicago’s Kristen Reynolds and the CEO of the Illinois Hotel and Lodging Association, Michael Jacobson, share how this final push was different and how regional collaboration among groups previously on the sidelines won the day.

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  Episode #192

  190: Chris Ihrig • Developing a Pathway to Destination Leadership

  May 27, 202644 minS0

  <p>I've always referred to my friend Chris Ihrig as "the Culture Guy" (probably because his company is called Fired Up! Culture). But after reading his latest book "Would You Work for You," I now realize that he's "the Leadership Guy." Join us for this fascinating conversation on how leadership is developed and how leadership begets culture...and how organizational culture results in success.</p>

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