Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands is a business podcast hosted by Lindsay Mauch and Kayla Perlstein, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lindsay Mauch and Kayla Perlstein hosts Dose of Social: Actionable Social Media Tips for Small Businesses and Brands, a business show with 54 episodes published.

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  Episode #54

  Mastering AI Search Visibility Part 2: Multi-Model AI Tools and Hardware with Vix Reitano

  Aug 13, 202633 minS5

  In this episode of Dose of Social , we’re back with Vix Reitano of Agency 6B for Part 2 of our conversation on AI. This time, we’re diving deeper into the hardware, tools, and systems that are changing how business owners and marketers work. Vix walks us through AI-powered devices like smart pens and portable recorders, explains how local LLMs can give businesses more control over sensitive information, and breaks down why different AI models are better suited for different tasks. We also get a behind-the-scenes look at how she organizes her own AI workflows. One of the biggest takeaways? Stop relying on one-off prompts. Vix explains why guardrail files can help AI better understand your voice, positioning, offers, and platform strategy—leading to more consistent, useful output over time. Here’s what we’re diving into: What AI hardware actually is, from wearables and smart pens to portable recording tools How tools like Pocket, xNote, Plaud, and Granola can support note-taking, meetings, and content workflows Why different AI models have different strengths—and how to choose the right tool for the job How local LLMs can help businesses keep certain client data on their own machines Why guardrail files for your brand voice, bio, positioning, and platforms can be more powerful than constantly rewriting prompts Links to AI Tools Mentioned in This Episode: Pocket: https://go.shopmy.us/p-78718379 xNote: https://go.shopmy.us/p-78718214 Plaud: https://go.shopmy.us/p-78719287 Granola: https://www.granola.ai/ Connect with Vix Reitano: Business: Agency 6B Website: https://agency6b.com LinkedIn: Vix ReitanoInstagram: Vix Reitano / Agency 6B Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

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  Episode #53

  Founder Storytelling & Personal Brand with Javaneh Hemmat

  Jul 29, 202631 minS5

  In this episode of Dose of Social , we sit down with my friend and client, Javaneh Hemmat, founder of Hummus Chick and Wild Lotus Snacks , to talk about the power of founder-led storytelling and why your personal journey is one of the most valuable marketing tools you have. Javaneh shares how a surfboard revelation, a passion for bringing people together through food, and just $40 led to building a nationally recognized food brand. We also dive into how authentic storytelling creates deeper customer connections, why showing up on camera matters more than perfection, and how founders can create engaging content without a massive budget. Whether you're building a product-based business or growing a personal brand, this conversation is packed with practical advice for creating content that resonates and builds lasting community. Here’s what we’re diving into: How the story behind Hummus Chick came to life—and why it resonated with customers Why founder-led content consistently outperforms polished brand messaging How to decide what to share publicly while maintaining personal boundaries Tips for overcoming camera shyness and becoming more confident on video Common content mistakes CPG brands make on social media Connect with Javaneh Hemmat: Website: https://hummuschick.com Instagram: @hummuschick Instagram (Wild Lotus Snacks): @wildlotussnacks TikTok: @ilovehummuschick YouTube: @hummuschick Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website Want to be a guest on Dose of Social or have a topic you'd love us to cover? Reach out—we'd love to hear from you!

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  Episode #52

  AI in Social Media: Helpful or Hype?

  Jul 15, 202639 minS5

  In this episode of Dose of Social , we dive into one of the biggest conversations happening in marketing right now: Is AI genuinely helping us create better content, or is it mostly hype? From AI-generated music and avatars to note-taking tools, customer service, product photography, search, and advertising, we share our honest thoughts on where AI is making a real impact—and where it may be crossing the line. We also explore why AI should support your creativity rather than replace it, how to protect your brand voice, and why authenticity will continue to matter as more AI-generated content fills our feeds. Here’s what we’re diving into: Where AI-generated music, photography, and video can strengthen your content strategy The risks of AI avatars, voice cloning, and virtual influencers How AI is changing customer service, search, hiring, and content discovery Why AI note-taking tools can improve productivity and uncover new content ideas How to use AI as a helpful business tool without losing authenticity or your brand voice Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website Have questions about AI or want us to cover a specific tool in a future episode? We’d love to hear from you!

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  Episode #51

  6 Misconceptions about Social Media

  Jul 1, 202624 minS5

  In this episode of Dose of Social , Kayla and I take it back to one of the most common topics we’ve discussed since day one: the biggest misconceptions about social media. As social media professionals who have worked in the industry since its early days, we’ve seen countless trends, platform updates, and shifts in how businesses use social media. Yet many of the same misunderstandings still exist today. We break down six of the most common myths business owners still believe, from follower counts and viral content to AI and lead generation. We also share practical advice on what actually matters when building an effective social media presence and how social media fits into a larger marketing ecosystem. Here’s what we’re diving into: Why followers don’t automatically equal customers The engagement metrics that matter more than follower count Why AI is a powerful tool—but not a social media strategy The difference between a marketing strategy and a social media strategy Why organic social media alone can’t guarantee leads and sales Connect with Dose of Social: Instagram: https://instagram.com/dose.of.social Spotify: https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I Apple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753 Website: https://doseofsocial.com 💬 Have a question about social media, content strategy, or AI? Reach out to us, we’d love to hear from you!

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  Episode #50

  Mastering AI Search Visibility: GEO, AEO & LLMs with Vix Reitano

  Jun 3, 202636 minS5

  <p>In this episode of Dose of Social, we sit down with Vix Reitano, founder and growth partner of Agency 6B, to break down the rapidly changing world of AI, LLMs, GEO, and what it all means for brands trying to grow online.</p><p>Vix shares her background in systems, software, and digital strategy, along with practical insights on how business owners can adapt their content and social strategies for AI-driven search. From understanding how tools like ChatGPT, Claude, Gemini, and Perplexity work differently to why Reddit and Threads matter more than ever, this conversation is packed with actionable...

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