
Episode #107
Headless ERP, AI Agents, and the Future of Distribution with Epicor's Lance Hutt & George Olaru
What does it look like when sales and solutions engineering operate as one unified force? In this episode, Lance Hutt, VP of Global Strategic Applications Sales, and George Olaru, VP of Solution Engineers, at Epicor — one of the world's leading ERP providers for manufacturers and distributors — bring the answers.The conversation covers how Epicor is fundamentally rethinking what an ERP platform can be. George breaks down headless ERP architecture and Epicor's Agent Foundry — a new AI-powered framework that allows companies to build custom agents and consume ERP data through their own preferred interfaces, without sacrificing governance or data security. Lance explores the growing portfolio of strategic applications — from EDI and inventory planning to connected worker software and CPQ — that companies like Anheuser-Busch and Johnson Controls are using to scale operations, many of them as standalone solutions outside of Epicor's ERP ecosystem entirely.Together, they dig into the consultative philosophy that drives Epicor's go-to-market strategy: the MEDDIC sales framework, the Customer Value Exchange Workshop, and why the best question a customer can ask isn't about features, it's about business challenges. For anyone in B2B distribution, manufacturing, or ERP-adjacent tech leadership, this is a practical look at how modern ERP strategy is evolving well beyond the system of record.






