eCom Capital Podcast

The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time. Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce. No fluff. No theory. Just what’s working now. New episodes every week.

eCom Capital Podcast is a business podcast hosted by Sasha Karabut, with 128 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sasha Karabut hosts eCom Capital Podcast, a business show with 128 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  eCom Capital Podcast

  If You're Planning Black Friday In November, You're Already Too Late

  Aug 13, 20261h 1m

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with Ivo — one of three co-founders behind Kasa Flor, a plant accessories brand built by an accountant and two chefs who came to Australia from Brazil in 2015 and launched their business in September 2025. In 10 months they've done over $120K in revenue, hit their best month in July without changing a thing, and are now targeting $80K in a single month by Black Friday. We break down the full home upgrade strategy, why your back end is worth more than your front end, what happens when you can outspend your competitors, and the biggest L they took so you don't have to. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Three Co-Founders, $120K in 10 Months 1:00 - Ivo's Background: Accountant, Two Chefs, and a Dream 3:00 - Why They Chose Ecommerce Over a Restaurant 5:00 - The Moment They Stopped Talking and Started Building 8:00 - How Three Very Different People Split the Work 11:00 - Landing on the Product: Surfing, Dog Beds, and Home Design 14:00 - Blending Two Suppliers to Build a First-to-Market Product 17:00 - $10K in Month One, $120K in 10 Months 19:00 - Stock Control: The Biggest Day-to-Day Challenge 21:00 - July Was Their Best Month Ever (After Financial Year End) 24:00 - The Creative That Made $13K From 90 Minutes of Work 28:00 - Why Ads Are the Highest Leverage Activity in the Business 31:00 - The Whack-a-Mole Trap: Maintenance vs Growth Activities 34:00 - Three People, Three Roles, One Direction 37:00 - 25% Repeat Rate and Weekly Emails: Is It Enough? 39:00 - The Full Home Upgrade Strategy (And How It Multiplies Margins) 43:00 - Turning a $200 Sale Into a $600 Sale With No Extra Ad Spend 46:00 - He Who Can Spend the Most to Acquire a Customer Wins 50:00 - How Breaking Even on the Front End Kills Your Competition 53:00 - Using Email to Hit the Right Moment (Post-Purchase Joy) 56:00 - The $80K November Target and the Black Friday Build-Up 58:00 - The Biggest L: Trying to Save $1,500 on Photography 1:01:00 - Final Thoughts: Growth Mindset as the Real Competitive Advantage Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

  ListenShow Notes
• 

  eCom Capital Podcast

  The Truth About Building Businesses Nobody Warns You About

  Jun 29, 20261h 5m

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with three community members - Priyanka (a corporate product manager with no business background who built an ecommerce brand from scratch while her family thought she was wasting money) and Dean and Jill (a couple who combined their passion for dog rescue with a pet product business and just hit their biggest month at nearly $30K). We break down the Five P Framework for scaling from $30K to $100K, why doing more things kills more businesses than doing fewer things ever could, and the exact mindset and measurement behaviors that separate founders who make it from those who quit one bad week too early. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Three Founders, Two Businesses, One Stage 1:00 - Priyanka's Story: Corporate Product Manager, Zero Business Background 3:00 - Why "Loan Success" Pushed Her to Build Something of Her Own 5:00 - Why Ecom Beat University (And What the MBA Gets Wrong) 7:00 - The Overwhelm of Starting With No Framework 9:00 - The Hardest Part: Creatives, Traffic, But No Conversions 11:00 - The Army of Ads That Works While You Sleep 13:00 - Dean and Jill's Story: Pet Rescue Passion to Product Brand 16:00 - Nearly $30K Last Month and Improving Fast 19:00 - The Risk Equation: Why Calculated Risk Beats Playing It Safe 22:00 - The Five P Framework: One Product, One Person, One Platform 25:00 - Level One vs Level Two Skills (And Why Mixing Them Kills Growth) 28:00 - The Fishing Shirts Story: How Multi-Platform Almost Ended the Business 31:00 - Why $270K a Month Came From Saying No to Everything Else 34:00 - The Three Things You Can Actually Control Right Now 37:00 - The Shopify Dopamine Trap (And What Happens When Sales Drop) 40:00 - Why You Should Do More When Things Get Hard, Not Less 43:00 - The Six Departments of a Business (And Where to Focus) 46:00 - One Product, One VA, Multi-Million Dollars: The Case Study 49:00 - Building as a Couple: Splitting Departments, Not Decision Making 52:00 - Priyanka's Takeaway: Focus and AI as the Next Unlock 55:00 - Dean and Jill's Takeaway: Staying in Level One Until It's Mastered 57:00 - Closing: The Fear of Taking Risk With More Experience Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

  ListenShow Notes
• 

  eCom Capital Podcast

  Building a $100k/mo Brands For Two Clients In 64 Mins

  Jun 17, 20261h 5m

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with two community members — Nikki (a civil construction and land development veteran who spent six months developing a custom bedding product, hit 32% of her first month's sales from pre-orders, and now has return customers within seven weeks of launch) and John (a 25-year civil construction project manager who quit with no plan, launched a premium tattoo aftercare brand, and went from $5K to nearly $20K a month in four months). We break down the product-versus-marketing tradeoff, the exact cash flow ratio every founder needs to track, and the conversion and pricing structures that turn early traction into real scale. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Two Founders, Two Industries, Same Stage 1:00 - Nikki's Story: Leaving the Family Construction Business 3:00 - The Space That Opened Up After Closing One Division 5:00 - Why "Not Knowing What You Don't Know" Is an Advantage 9:00 - The Bedsheet Idea Born From a Throwaway Comment 12:00 - Sourcing and Sampling: The Six Month Supplier Search 16:00 - Why Customization Justifies a Premium Price 18:00 - The Pre-Order Surprise: 32% of Month One Sales 21:00 - John's Story: 25 Years in Civil Construction, No Plan B 24:00 - Choosing Tattoo Aftercare and Finding a Supplier on Alibaba 26:00 - From $5K to Nearly $20K a Month in Four Months 28:00 - Going Head to Head With the Market Leaders 31:00 - The Product vs Marketing Tradeoff Explained 33:00 - Strategy for Nikki: Long Lead Times and Pre-Sale Funding 35:00 - Strategy for John: Mastering the Creative Top of Funnel 37:00 - Fixing Nikki's Conversion Rate and Traffic Split 40:00 - Why the Product Images Need to Match the Price Point 44:00 - The Before and After Hook (Lessons From the Bisu Brand) 47:00 - Organizing the Site Around Your Best Sellers 50:00 - Justifying Premium Pricing With Image Quality 53:00 - Shortening Lead Times and the Just-In-Time Inventory Model 56:00 - The Most Important Number: Product Cost vs Net Profit Ratio 1:00:00 - How to Use Pricing Tiers to Steer the Ideal Purchase 1:03:00 - Final Thoughts and the Road to $100K a Month Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

  ListenShow Notes
• 

  eCom Capital Podcast

  Live Workshop: The Exact Roadblocks Between $10K and $100K/Month

  Jun 1, 20261h 10m

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with two community members — Donna (a 25-year corporate marketing professional who designed a weighted vest for perimenopausal women and hit $10K in her first month) and Karen (an 18-year IKEA veteran who took redundancy, built a premium compact bag brand, and tripled her revenue in week one with a new coach). We break down the exact messaging frameworks, creative strategies, and psychological anchors both founders need to go from $10K to $100K — including solution-based selling, the stages of awareness, trauma-angle ads, and why building an army of winning creatives beats everything else. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Two Founders, Two Products, One Stage 1:30 - Donna's Story: 25 Years Corporate, Then a Midlife Rethink 3:00 - The Moment That Changed Everything 7:00 - The Weighted Vest Idea: Solving Her Own Problem 9:30 - Donna Hits $10K in Her First Month 10:00 - Karen's Story: 18 Years at IKEA, Then Made Redundant 13:00 - The Restructure That Became Her "F*** It" Moment 17:00 - The Blank & Co Muse Bag: Born From a Back Surgery 18:00 - Tripling Turnover in Week One 21:00 - The 10K to 100K Stage: You're Not Broken, It's Normal 25:00 - Solution-Based Selling vs Product Features 27:00 - The P90X Framework: Selling a Mechanism, Not a Product 31:00 - The IM8 vs AG1 Comparison Model 33:00 - Building an Army of Winning Ads 35:00 - Eugene Schwartz's Stages of Awareness 41:00 - The Uniqueness Framework 45:00 - Karen's Bag: Selling Into Identity, Not Convenience 47:00 - Bundling Strategy and Naming Conventions That Convert 52:00 - Why Email is the Biggest Untapped Asset at This Stage 57:00 - The Trauma Angle Ad Strategy (0 to 1.3M in 30 Days) 1:00:00 - The Collab Ad Hack: You as the Celebrity 1:03:00 - Why Real Stories Crush AI-Generated Content 1:05:00 - Final Takeaways and The Invisible Competitor Mindset Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

  ListenShow Notes
• 

  eCom Capital Podcast

  Going Pro as an e-Commerce Founder is Simpler Than You Think

  May 10, 20261h 21m

  Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this exclusive workshop, Sasha and Hamen sit down with three community members — Cindy (a social services professional who designed her own handbag and built it into a growing brand), Nathan and Etienne (two former supermarket store managers who hit $10K within their first 30 days selling pet products). We break down their journeys, expose the real blockers holding each of them back, and go deep on the questions every scaling founder faces: when to expand, when to stay focused, and why complexity kills more businesses than competition ever will. If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably. Connect with Sasha Instagram: https://instagram.com/sasha_karabut Facebook: https://facebook.com/the.real.sasha.karabut LinkedIn: https://linkedin.com/in/sashakarabut TIMESTAMPS 0:00 - Intro: Three Founders, Three Businesses, One Session 1:30 - Cindy's Background: From Social Services to Handbag Brand 4:00 - How a Ugly Prototype Became a Real Business 6:00 - The Meta Problem That Killed Every Previous Business 8:00 - Scaling to $20K Then Running Out of Inventory 10:00 - The Panic Moment (And the Advice That Saved the Business) 12:00 - Nathan & Etienne: From Supermarket Managers to Pet Brand Founders 15:00 - The Catalyst: Making Someone Else Successful Every Day 17:00 - MJ DeMarco, Happy Staffy, and the No Excuses Mindset 19:00 - Failure as a Feature, Not a Bug 21:00 - Turning Pro: What Athlete-Mode Looks Like for Founders 25:00 - The Two Sisters Case Study: Zero to $4M in 16 Months 27:00 - Why Success Makes You Fat and Lazy 29:00 - The Most Important Skill: Messaging That Converts 31:00 - Nathan & Etienne Hit 10K in 30 Days (Then Lost It) 33:00 - The One Page Change That Tanked Conversions 35:00 - Cost Cap Strategy: What It Is and When to Use It 37:00 - It's Never the Ad Account. It's Always the Creative. 39:00 - Reverse Marketing: The $1M in 60 Days Case Study 42:00 - Cindy's Conversion Rate Problem (And How to Fix It) 45:00 - Using Refunds and Returns as Market Research 48:00 - The Self-Deprecating Hook Strategy 51:00 - Australia First or Go International? The Real Answer 55:00 - Vertical vs Horizontal Growth (Which Game Are You Playing?) 58:00 - The IM8 Example: $14M/Month, Two Products, One Market 1:02:00 - How Tom from Happy Staffy Got to $300K/Month 1:05:00 - The Trapeka Case Study: $40M/Year, Cash Funded, Debt Free 1:08:00 - Why Complexity Kills More Businesses Than Competition 1:10:00 - The Bisous Business: $63K/Month on 4 Hours of Work 1:12:00 - Final Takeaways From All Three Founders Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.