If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
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Ecom Growth Insider is a business podcast hosted by Unknown Host, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Ecom Growth Insider
AI Ad Creative That Works: The 3 Analyses Before Any Prompt | Will Sartorius
Aug 4, 202643 min
Most brands using AI for ads start with the prompt. Will Sartorius says that's the last thing you should touch. Will runs SelfMade, a New York agency that raised around $19 million as an Instagram posting app, nearly went under after a bad acquisition, and got rebuilt into an AI creative engine when Will took it over at 28. His clients don't get creative brainstorms. They get three analyses that decide what gets made before anyone opens a tool. Social listening on your own reviews. A gap analysis on what your competitors run that you don't. A time series on your own Meta account to resurface winners you killed and forgot. Then the split: 80% AI-generated creative for volume and bottom of funnel, 20% fully human for the top, because that's where connection still does the work. In this episode: - The 3 analyses Will runs before a single ad gets made - Why the prompt is the very last part of the equation - The 80/20 rule for AI creative volume - The persona, angle, emotion tree that replaces the creative brainstorm - How to run the whole system from zero in a day with Claude and a folder of reviews - Why Will refuses to run AI UGC even though he sells AI creative - Authority, equal, or aspiration: the three positions every ad takes - Why Grüns ran 45 separate landing pages, one per angle - How team structure changes when AI does the analysis - The most overrated thing brands do with their winning ads Chapters: 00:00 Grüns ran 45 landing pages, one was about pooping 01:22 From Deutsche Bank to a DTC shoe brand 05:21 SelfMade: $19 million raised, then nearly dead 07:27 The ChatGPT moment that turned the agency around 09:13 The 3 analyses behind every great ad 12:01 Why "generate 100 ads with AI" is not a system 12:31 The prompt is the very last part of the equation 12:54 Why AI still needs a human in the loop 17:22 Can you train AI to have taste? 19:07 The AI stigma that shows up on sales calls 21:33 The 80/20 rule for AI creative 22:10 The free tool that finds the holes in your creative 23:23 Why people are starved for human connection 25:17 Why Will refuses to run AI UGC 26:27 Authority, equal, or aspiration: pick one 27:38 Top of funnel human, bottom of funnel AI 28:11 Message match from ad to landing page to email 29:40 Grüns: 45 angles, 45 landing pages 32:27 Starting from zero: the first three things to do 33:01 Step 1: your reviews folder plus Claude 34:49 Step 2: find the gaps in what you're running 35:12 Step 3: connect Meta and tag every ad you've run 37:13 How team structure changes 39:44 Rapid fire: the most overrated thing in creative 42:16 Where to find Will Connect with Will: LinkedIn: https://www.linkedin.com/in/willsartorius/ SelfMade: https://selfmade.co/ Ad Lib, his free creative gap analysis tool: https://adlib.getskipper.ai X: https://x.com/will_sartorius Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for episodes on paid media, CRO, offer strategy, and the operating systems behind brands that actually grow. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com
The Pricing Lever Every DTC Brand Ignores | Drew Marconi (Intelligems)
Jun 24, 202649 min
When did you last actually change your price? Not the ad creative, not the landing page. The price itself. If you are like most founders, you set it once on a spreadsheet and never touched it again. Drew Marconi is the co-founder and CEO of Intelligems, the profit optimization platform behind a thousand-plus A/B tests and more than $600M in DTC transactions. Before this he was chief of staff to McKinsey's global managing director, then built the dynamic pricing engine for half a million rides a day at the ride-sharing company Via. He is one of the most rigorous pricing thinkers in ecommerce, and this one is packed with frameworks you can use this week. His core case: Raise price before you touch conversion rate. A $10 increase on a $100 product can double your profit per order. You can lose half your conversion and still come out the same. In this episode: - Why a $10 price increase can double profit per order - How to find your free shipping threshold from your order value distribution - The first question to answer before you price anything: what are you pricing for - Why the right price is a mirage that changes by market and season - Profit per visitor, the metric that should replace ROAS obsession - The pricing mistakes Drew spots in seconds - How Intelligems uses AI to design, build, and read your tests - Where dynamic pricing crosses the line, and where it just makes you money Chapters: 00:00 The pricing lever almost everyone ignores 01:43 From McKinsey to pricing 500K rides a day 05:45 The pivot: from mobile games to Shopify pricing 11:14 Why most ecommerce brands still price on gut feeling 15:34 What Gruns gets right: a storefront for every customer 18:02 Why founders optimize ads 10x more than price 21:46 The math: how a $10 price bump can double profit 24:25 The pricing mistakes that quietly cost you money 26:47 How to actually find your free shipping threshold 31:22 Why the right price is a mirage 34:25 How Intelligems uses AI to run your tests 37:46 The future of personalization and dynamic pricing 41:56 Is dynamic pricing fair to customers? 44:43 Lightning round and where to find Drew Connect with Drew: Intelligems: https://intelligems.io Intelligems AI: https://intelligems.ai LinkedIn: https://www.linkedin.com/in/andrewmarconi/ X: https://x.com/drewmarc Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com
Why Your Popup Only Gets 8%: The 15% Opt-In Playbook | Shaan Arora, Alia
Jun 5, 202641 minS0
<p>Your popup probably converts at 8%. The best Shopify brands are pulling 15 to 20% with the same traffic, and this episode is the playbook.</p><p></p><p>In this episode of Ecom Growth Insider, Shaan Arora, co-founder and CEO of Alia, breaks down the popup playbook he built into Shopify's fastest-growing popup app. Alia now powers Nike Strength, Peloton, Hot Ones, HexClad, ILIA Beauty, Milk Makeup, Skims, Toms, Aviator Nation, and 3,000+ other Shopify brands.</p><p></p><p>Shaan and his co-founders Cory Gill and Bill Wohlers bootstrapped Alia from $1M to $8M ARR in one year, then sold to...
Building a DTC Brand in a Category Nobody Knows Exists | Gene Oh, Day—Guard
May 26, 202646 minS0
<p>6 months into your launch, the data shows you're targeting the wrong customer. Do you pivot the entire brand, or push through with what you've got?</p><p></p><p>In this episode of Ecom Growth Insider, Gene Oh, co-founder of day-guard, walks through how he and his best friend Felix Lee brought Korea's jelly-stick alcohol-aid category to the United States. Day Guard was featured in Forbes in February (the article went viral and drove their first NYC distribution deal across a few hundred convenience stores and bodegas). Their cap table includes Magic Spoon's Gabi Lewis and Rip Van's Marco...
Carl Weische: The CRO Playbook Behind AG1, Huel & Vessi (Fix AOV First)
Apr 24, 202649 minS0
<p>If your ROAS or MER tanks the moment you push more spend through, this episode is for you.</p><p></p><p>Carl Weische is the founder of Accelerated Agency and runs CRO for brands like AG1, Huel, Vessi, The Oodie, and 200+ more 8, 9, and 10 figure DTC companies. He joins Andrej on Ecom Growth Insider to break down the exact system he uses to turn CRO into a profit lever from the ad click all the way to the thank-you page.</p><p></p><p>If your return on ad spend is dropping every time you try to scale, Carl's...
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