If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommer
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What is Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast is a business podcast hosted by Claus Lauter, with 528 episodes on record and a Required Pod Score of 89. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Claus Lauter hosts Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast, a business show with 528 episodes published.
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Episode #10
How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)
Aug 19, 202622 minS7
In this episode, we dive into how businesses use text messaging to drive revenue. Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer. She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses sending compliant messages in days. Topics discussed in this episode: Why text messaging outperforms email and phone outreach. What goes wrong when departments use disconnected channels. How opt-in and compliance build valuable first-party data. What RCS is and why it's growing fast in the US. How brands use RCS cards, maps, and video in texts. Why a verified sender builds instant brand trust. What legal steps businesses need before texting customers. How message frequency affects customer retention. Links & Resources Website: https://www.truedialog.com/ LinkedIn: https://www.linkedin.com/company/truedialog/ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhe9sypp I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Human + AI: The Winning Formula For Better PPC — Stephanie Richter | How AI Powers Advertising, Why Human-AI Ad Collaboration Wins, How Automation Saves Seller Time, Why AI Beats Rule-Based Systems, How Micro-Data Drives Ad Bidding (#496)
Aug 17, 202623 minS7
In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget. Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue. Topics discussed in this episode: How humans and AI work together for best ad results. What role humans play when guiding ad algorithms. How AI makes smart ad bidding decisions with data. Why strategy is necessary before setting ad goals. What a typical daily workflow looks like in Adspert. How automated PPC management saves sellers time. Why long-tail keywords require longer AI training. How cross-marketplace ad data drives growth. Why scenario tools help predict results before spending. How simple AI tools make everyday work easier. Start a 30-Day Free Trial Now (plus 20% off discount) at https://dashboard.adspert.net/signup/start?via=024955 Links & Resources Website: https://go.adspert.net/amazon-ads-software?via=024955 LinkedIn: https://www.linkedin.com/company/adspert/ X/Twitter: https://x.com/adspert_ Instagram: https://www.instagram.com/_adspert_ Get access to more free resources by visiting the show notes at https://tinyurl.com/nhhfme59 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)
Aug 10, 202632 minS7
In this episode, we dive into turning organic social media communities into real business growth and revenue. Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels. She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode: How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms. How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth. Links & Resources Website: https://www.marrmediagroup.com/ LinkedIn: https://www.linkedin.com/company/marr-media-group/ Instagram: https://www.instagram.com/marrmediagroup/ TikTok: https://www.tiktok.com/@marrmediagroup Get access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
The Biggest Accounting Mistake in Ecommerce (And How to Fix It) — Parag Mamnani | Why AI Misses Accounting Accuracy, How Hidden Fees Drain Margins, What Real Financial Data Unlocks, Why SKU Level Costs Matter, How Human Review Fixes Books (#494)
Aug 3, 202624 minS7
In this episode, we dive into the challenge of getting truly accurate e-commerce financials. Parag Mamnani, CEO and founder of WebGility, shares how combining automation with expert human accountants helps brands uncover hidden fees, track unit economics, and build accurate books. He reveals why pure AI automation falls short in accounting, how SKU-level financial data unlocks hidden profits, and how real-time books drive better operational decisions for multi-channel sellers. Topics discussed in this episode: Why standard monthly reconciliations often miss vital details. What multi-channel sales complexity does to accounting accuracy. Why relying only on top-line platform revenue deceives brands. How SKU-level cost data unlocks real margin growth. Why pure AI automation fails at complex accounting tasks. How human-in-the-loop approaches ensure full financial accuracy. What real-time cash flow analysis changes for brand scaling. How proper fee categorization protects product profit margins. What diagnostic financial reviews reveal about hidden costs. Links & Resources Website: https://www.webgility.com/ Shopify App Store: https://apps.shopify.com/partners/webgility-inc LinkedIn: https://www.linkedin.com/in/paragmamnani/ Instagram: https://www.instagram.com/webgilityinc/ Get access to more free resources by visiting the show notes at https://tinyurl.com/v8b3bs2b I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
The Secret To Selling Your Ecommerce Brand For Maximum Value — Bawar Ahmad | Why Early Exit Planning Matters, What Buyers Value Over Revenue, Why Clean Financials Save Deals, How Ebitda Controls Final Valuation, What Red Flags Collapse Acquisitions (#493)
Jul 27, 202623 minS7
In this episode, we explore how to prepare your e-commerce brand for a profitable exit without leaving money on the table. Bawar Ahmad, founder of ecomma.co, shares how building a business with the end goal in mind helps owners avoid common valuation traps, clean up messy financials, and de-risk their operations. He also reveals key buyer requirements, typical EBITDA multiples, and how to execute a fast, stress-free acquisition. Topics discussed in this episode: What buyers prioritize when evaluating e-commerce brands. Why EBITDA directly dictates the final valuation price. How personal expenses in financial reports collapse deals. What major red flags turn away serious business buyers. How operational independence makes brands easier to sell. Why evergreen product categories maintain higher valuation multiples. How valuation calculators estimate potential business exit payouts. What fast-track due diligence looks like for sellers. Why preparing an exit strategy early prevents costly surprises. Links & Resources Website: https://ecomma.co LinkedIn: https://www.linkedin.com/in/bawarahmad/ Facebook: https://www.facebook.com/ecommaco Instagram: https://www.instagram.com/ecommaco Get access to more free resources by visiting the show notes at https://tinyurl.com/y585fy7a I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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