Ecommerce Optimizers

Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.

Ecommerce Optimizers is a business podcast hosted by Scott Reid, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Scott Reid hosts Ecommerce Optimizers, a business show with 30 episodes published.

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  Episode #30

  The Power of Machine Learning in Ecommerce Advertising: with Nikki Lindgren of Pennock

  Oct 25, 202436 minS1

  <p>In this episode of the  Ecommerce Optimizers podcast,  Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business goals.</p> <p>Listeners will leave with a better understanding of how to leve...

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  Ecommerce Optimizers

  Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason

  Oct 18, 202447 minS0

  <p>In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry explains how personalization is moving beyond just segmenting customers and toward crafting experiences for individual buyers—where every interaction is hyper-personalized across emails, storefronts, SMS, and social media.</p> <p>Throughout the conversation, Barry and Scott unpack the practical st...

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  Episode #28

  Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha

  Oct 9, 202425 minS1

  <p>In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing process from eight weeks to just 2 days and providing up to 85% cost savings, Dresma is empowering Ecommerce businesses to scale efficiently.</p> <p>Throughout their conversation, Siddharth dives into how Dresma leverages AI to automate the...

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  Episode #27

  Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck

  Oct 8, 202445 minS1

  <p>In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet their customers' needs—without the hefty costs of customer acquisition. Overbeck draws from years of experience in corporate consulting to share actionable strategies for driving growth while minimizing costs.</p> <p>Listeners will learn how Ecommerce brands can boost their profit by up to...

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  Episode #26

  Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics

  Oct 7, 202449 minS1

  <p>In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel strategies are becoming increasingly expensive and competitive.</p> <p>Jeff and Scott discuss how marketers can optimize their...

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