Ecosystem Aces

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.

Ecosystem Aces is a business podcast hosted by WorkSpan, with 215 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

WorkSpan hosts Ecosystem Aces, a business show with 215 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #212

  Shrutika Purohit: Innovating with SAP, AWS, and Partners for Customer Value and Growth

  Feb 1, 202534 minS0

  The cloud migration race is intensifying, and differentiation is essential in a market filled with competition.<br /><br />How can SAP partners stay ahead while driving customer value through collaboration and innovation?<br /><br />In this episode, Shrutika Purohit, Head of the SAP Partner Ecosystem for AWS India, shares her expertise in leveraging the power of alliances to transform how businesses adopt and innovate with SAP solutions on the cloud. Shrutika outlines useful strategies as the partner landscape changes, from harnessing the “power of three” collaboration model to building joint solutions that go beyond SAP Rise.<br /><br />Key Learnings:How...

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  Episode #211

  Jim Anderson: The Strategic Imperatives of Partner Ecosystems in 2025

  Jan 27, 202532 minS0

  Failing to innovate within your partnerships could leave your business behind.<br /><br />As AI accelerates the pace of change, how do leaders ensure they stay relevant while unlocking unprecedented customer value?<br /><br />In this episode, Jim Anderson, Vice President of North America Partner Ecosystem and Channels at Google, shares insights into the principles driving Google’s partner strategies. With 25+ years in tech and a front-row seat to AI’s transformative power, Jim discusses how agility, specialization, and customer relevance transform the cloud ecosystem industry.<br /><br />Key Learnings:<br />Why win-win partnerships are critical to AI-driven customer value.The...

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  Episode #210

  Carla Franklin Richards: Inside AWS’ Successful ISV Accelerate Program

  Jan 14, 202530 minS0

  The backbone of a successful cloud ecosystem lies in seamless collaboration, yet not all partnerships achieve their full potential. What distinguishes the thriving alliances from the rest?<br /><br />In this episode, Carla Franklin Richards, a seasoned executive and former AWS leader, offers her expert perspective on building effective co-selling strategies tailored for the cloud ecosystem industry. Drawing on her leadership experience with AWS’ ISV Accelerate Program, Carla provides actionable insights into achieving strategic alignment, mitigating escalations, and driving sustainable growth in dynamic and competitive environments.<br /><br />We also discuss:<b><br /></b>How a structured interlock process ensures se...

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  Episode #209

  Hitu Chawla: Splunk’s Approach to Transforming Partner Engagement and Success

  Dec 23, 202433 minS0

  The partnership ecosystem is no place for complacency. Companies face the pressing question of how can channel transformations achieve real, meaningful value, instead of being lost in execution challenges?<br /><br />In this episode, Hitu Chawla, Global VP of Partner Go-To-Market Strategy at Splunk, reveals the strategies behind their remarkable growth and alignment efforts. Drawing from decades of experience, including her leadership at Microsoft, Hitu discusses how to create cohesive co-selling programs, enhance partner enablement, and leverage technical integrations for greater market acceleration. She explains how Splunk combines partner feedback with a unified sales playbook to design programs that ensure...

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  Episode #208

  Josh Triechel: Creating a Partner-First Culture to Grow Confluent’s Hyperscaler Co-Sell Revenue

  Dec 9, 202432 minS0

  What if you could connect your entire cloud ecosystem—AWS, Azure, GCP—all in real time? Once a future vision, this architecture is the new standard for data-driven businesses at Confluent. <br /><br />In this episode, we talk with Josh Treichel, Head of Cloud Partnerships at Confluent, about how their strategic alliances with major cloud providers are redefining data integration and migration. Josh shares his journey from engineering to cloud partnerships and dives into how Confluent leverages multi-cloud and generative AI to empower customers in an increasingly connected cloud landscape.<br /><br />We also discuss:The importance of building a compa...

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