Education Marketer

What matters in education marketing. Episodes fortnightly.

Education Marketer is a business podcast hosted by Kyle Campbell, with 79 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kyle Campbell hosts Education Marketer, a business show with 79 episodes published.

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  Education Marketer

  How to shine a light on stealth students

  Dec 15, 202439 minS0

  <p>Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity:</p> <p>*They didn’t click on your ads</p> <p>*Haven’t been subject to nurture comms</p> <p>*Didn’t attend your open days or enquire beforehand</p> <p>To discover how to connect with hard-to-reach students, Kyle was joined by Associate Director of Future Students at Demontfort University, Elliot Newstead, and Victoria Littler, Chief Commercial Officer at Vepple.</p> <p>This episode is delive...

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  Education Marketer

  The new Clearing student

  Dec 8, 202440 minS0

  <p>In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January.</p> <p>Year-on-year, 12% more students applied directly to Clearing.</p> <p>And 15% more students decided to reject an offer from their first choice and pick up a place in Clearing.</p> <p>The Clearing student is changing.</p> <p>Kyle joins UCAS's CMO, Dave Penney, and its insights lead, Jo Richards, for a dive into 2024's Clearing data, and what it can tell us about 2025.</p>

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  Education Marketer

  The unlikely uses of AI in student marketing

  Nov 24, 202441 minS0

  <p>There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years.</p> <p>However, there are relatively few using it in the places where there is the most opportinity.</p> <p>Joining Kyle today are Jonny Harper, Chief Technology Officer at Revolution Viewing, and Lucy Parrott (Marketing Manager at Kingston University) for the road less travelled on AI-enhanced student marketing.</p> <p>This episode is delivered in partnership with Revolution Viewing.</p>

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  Education Marketer

  How to create a website that wins students’ hearts

  Nov 17, 202432 minS0

  <p>It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices.</p> <p>Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.</p>

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  Education Marketer

  How to create a virtual campus tour that's remembered

  Nov 10, 202438 minS0

  <p>Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion. </p> <p>Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including:</p> <p>*When personalisation is most effective</p> <p>*How to scale your content efforts</p> <p>*Best practice for UX design</p> <p>This episode is in partnership with Revolution Viewing.</p>

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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