Elawvate: Build & Grow Your Law Firm

You can’t win cases if you can’t keep the lights on.Ready to learn what law school didn’t teach you?Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivat

Elawvate: Build & Grow Your Law Firm is a business podcast hosted by Unknown Host, with 29 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Elawvate: Build & Grow Your Law Firm, a business show with 29 episodes published.

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  Episode #3

  Marketing Jiu-Jitsu: In-House vs. Agency Marketing, with Matthew Silva

  Sep 18, 202645 minS2

  Most law firms cycle through marketing agencies feeling taken advantage of, stuck with the same cookie-cutter product every competitor gets. Matthew Silva , director of marketing at Gideon Asen , argues that the fix is bringing the work in-house — someone whose focus is your firm alone, not one account among an agency's many clients. Hosts Ben Gideon and Jeff Wright dig into the decision to hire in-house vs. an agency, and why separating brand awareness from lead generation changed how they spend. Matt also unpacks why the StoryBrand approach connects with clients in crisis when a standard sales pitch can't, and how grounding every decision in data and science takes the guesswork out of where the money goes. Learn More and Connect ☑️ Matthew Silva | LinkedIn ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .

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  Episode #2

  Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright

  Aug 21, 202651 minS2

  Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the system doubled weekly intake capacity, from 25–30 a week to 50–60, with a record 72 in a single week — and where AI now shortens an attorney's learning curve from years to months. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .

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  Episode #1

  No Equity, No Problem: Our Attorney Pay Plan, with Ben Gideon and Jeff Wright

  Jul 31, 202639 minS2

  Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen , they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the current plan's two governing principles, transparency and predictability, and its three-part formula of base salary, team bonus, and firm-wide bonus. They close on why good fences make better neighbors, using an employment agreement to protect the firm's cases and clients. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods, a podcast marketing agency for law firms Sponsored by Supio , VisionSpark , and 1% for the Planet

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  Episode #25

  Run Your Firm. Build an Asset, with the Injury Board

  Jul 10, 202651 minS1

  Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino , and Carla Cornish of the Injury Board , a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is circling the legal industry, what authentic marketing actually means for plaintiff lawyers, and how the Injury Board's working groups help every role in a firm — not just the attorneys — level up. Learn More and Connect ☑️ Mason Alley ☑️ Jess Spino | LinkedIn ☑️ Carla Cornish | LinkedIn ☑️ Injury Board | LinkedIn | Instagram | Facebook | YouTube ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .

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  Episode #24

  Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright

  Jun 26, 202647 minS1

  Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for what to outsource and two for what to keep in-house, from legal services and intake to finance and marketing. Jeff adds the operator's perspective on why fractional arrangements often fall short and why institutional knowledge is impossible to replicate from the outside. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet

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