You can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law. Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most. Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture. In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work. Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market. Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.
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Elawvate: Build & Grow Your Law Firm is a business podcast hosted by Unknown Host, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Elawvate: Build & Grow Your Law Firm, a business show with 27 episodes published.
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Episode #1
No Equity, No Problem: Our Attorney Pay Plan, with Ben Gideon and Jeff Wright
Jul 31, 202639 minS2
Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen , they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the current plan's two governing principles, transparency and predictability, and its three-part formula of base salary, team bonus, and firm-wide bonus. They close on why good fences make better neighbors, using an employment agreement to protect the firm's cases and clients. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods, a podcast marketing agency for law firms Sponsored by Supio , VisionSpark , and 1% for the Planet
Run Your Firm. Build an Asset, with the Injury Board
Jul 10, 202651 minS1
Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino , and Carla Cornish of the Injury Board , a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is circling the legal industry, what authentic marketing actually means for plaintiff lawyers, and how the Injury Board's working groups help every role in a firm — not just the attorneys — level up. Learn More and Connect ☑️ Mason Alley ☑️ Jess Spino | LinkedIn ☑️ Carla Cornish | LinkedIn ☑️ Injury Board | LinkedIn | Instagram | Facebook | YouTube ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .
Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright
Jun 26, 202647 minS1
Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for what to outsource and two for what to keep in-house, from legal services and intake to finance and marketing. Jeff adds the operator's perspective on why fractional arrangements often fall short and why institutional knowledge is impossible to replicate from the outside. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet
The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
Jun 12, 202652 minS1
What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon , founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefended market territory no one else is chasing, and why speed is a competitive advantage smaller firms can wield more effectively than large ones. Ancient wisdom, practical applications, real firm results. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .
How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation
May 15, 202643 minS1
If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright , Gideon Asen ’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, and what a personality assessment can reveal that an interview won’t. Learn More and Connect ☑️ Ben Gideon | LinkedIn | Facebook | Instagram ☑️ Jeff Wright ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTube Produced and Powered by LawPods Sponsored by Supio , VisionSpark , and 1% for the Planet .
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