Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything. If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket. Here’s what you’ll get every week: What’s actually working right now in email marketing Real-time tests, numbers, and results from my email unnels and my clients’ email funnels The honest, behind-the-scenes debriefs that most people never share The ah-ha moments that *might* make you rewrite your entire email nurture sequence Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consiste

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel is a business podcast hosted by Allison Hardy, with 400 episodes on record and a Required Pod Score of 80.

Allison Hardy hosts Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel, a business show with 400 episodes published.

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  Episode #492

  EP 492 | How to Launch Without Living in Launch Mode featuring Jordyn Bailey [Empire Exclusive]

  Sep 28, 202621 min

  What if launching an offer didn’t require you to spend two weeks living on Instagram, recording Stories between school pickup and dinner, and hoping nobody gets sick at the exact wrong moment? In this Empire Exclusive episode of the Email Empire Podcast, I’m talking with Jordyn Bailey about how she uses email-only launches to test offers, sell spots, and create momentum in her business — without turning her entire life upside down every time she wants to sell something. Jordyn is a mom of six who has spent years working behind the scenes on funnels and launches, and she’s seen just how powerful email can be. After helping clients successfully launch offers through email — including one $100K email-only launch — she started applying the same strategy to her own business. We’re getting into how she warms up her email list before making an offer, why she often tests new ideas with her subscribers before taking them anywhere else, and what she does when a launch doesn’t perform the way she hoped it would. Because one of my favorite parts of this conversation is Jordyn’s approach to data: a disappointing launch isn’t automatically a failed launch. Sometimes it gives you exactly the information you need to make the next one better. BIG TAKEAWAY: Your launch does not have to follow someone else’s rules to work. Know what you want to accomplish, build the strategy backward from that goal, watch what your audience actually responds to, and give yourself room to adjust. Because the real goal is to build a way of selling that can keep getting smarter — and actually fits into the life you’re building your business around. CONNECT WITH JORDYN: → Find Jordyn on Instagram → Listen to Jordyn's private podcast, The Inbox Fix → Work with Jordyn through her Email Intensive LINKS MENTIONED: → The Next 500: Bundle Challenge → The $80,000 Email Template → Website → Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

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  Episode #491

  EP 491 | Why I Host Bundles Before I Need Buyers

  Sep 21, 202612 min

  If your next launch doesn’t perform the way you hoped, the problem might not be your offer, sales page, or email marketing— it might be that you simply don’t have enough of the right people on your email list yet. In this episode of the Email Empire Podcast, Allison breaks down why hosting a Bundle can be such a powerful email list growth and audience-building strategy for coaches, experts, and online business owners who want to grow faster through collaboration marketing. Allison shares how hosting Bundles has helped her to add hundreds—and sometimes thousands—of new email subscribers while putting her business in front of audiences that other entrepreneurs have already built. She’ll also talk about why the goal isn’t just growing a bigger email list, but attracting right-fit subscribers who make sense for your offers, launches, memberships, and paid programs. And she’ll show you why your Bundle doesn’t have to be the launch—it can be the list-building strategy that grows your audience before your next launch begins. BIG TAKEAWAY: You don’t need to wait until launch week to discover you have an audience-size problem. Grow the email list before you need the buyers. LINKS MENTIONED: → The Next 500: Bundle Challenge → The $80,000 Email Template → Website → Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

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  Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

  EP 490 | How I Use Debriefs to Sell Digital Products

  Sep 14, 202610 min

  Want to monetize the work you're already doing in your business? In this Email Empire episode, Allison breaks down her Debrief Funnel strategy. She digs into how she turns the work she’s already doing inside her business into email marketing content, email sales funnels, and digital product and course sales. Allison walks you through the exact behavior-based email automation she uses to move email subscribers from a debrief video into a relevant email Pitch Sequence based on what they clicked and showed interest in. This strategy not only segment's Allison's email list, but has also had a 10% sales conversion rate. If you’re an online coach, course creator, expert, or entrepreneur who teaches what you actively do in your own business, this episode will show you how to turn your existing work into an evergreen content and email sales system. BIG TAKEAWAY: You don’t always need to create more marketing content to make more sales—document the work you’re already doing, let subscriber behavior reveal what they’re interested in, and use your email funnel to make the next relevant offer. LINKS MENTIONED: → Sell on Autopilot Masterclass → The $80,000 Email Template → Website → Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

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  Episode #489

  EP 489 | The Summer My Business Had to Run Without Me

  Sep 7, 202616 min

  What happens to your online business when life gets messy and you can’t show up the way you normally do? In this episode of the Email Empire Podcast, I’m sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos. I’ll break down why I focused almost exclusively on email list growth through collaborations, lead magnet swaps, and Bundles—and then let my 12-month automated email sales funnel nurture those new subscribers and make offers for me. We’re also talking about the difference between building a business that makes less when you work less and building a business that completely stops making money when you stop showing up. If you want to create an online business that relies less on constant launches, social media content, and live selling, this episode will show you why evergreen email funnels and automated email marketing systems matter. BIG TAKEAWAY: Build your email marketing systems for the season when you won’t be able to give your business everything—because eventually, life will require your attention somewhere else. LINKS MENTIONED: → Sell on Autopilot Masterclass → The $80,000 Email Template → Website → Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

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  Episode #488

  EP 488 | The Buyer Type Who Buys the Possibility [7 Buyer Types Series]

  Jul 6, 202611 min

  Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible on the other side of it. In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision. You’ll learn how to connect the work inside your offer to the meaningful outcomes your audience actually wants, without relying on vague, fluffy promises. Because your potential buyers shouldn’t have to figure out why your offer matters; your sales emails need to make that connection for them. TAKEAWAYS Learn how the Transformational Buyer differs from the Pain Point Buyer, even when both are experiencing the exact same problem. Use grounded aspirational language to help your audience picture a desirable future that still feels specific, believable, and connected to your offer. Add “so that” language to your sales copy to clearly connect the work your buyer will do with the outcome they want to experience. Review your offer’s features and ask what each one changes, creates, or makes possible for your buyer. Stop ending your sales copy at “you’ll learn how” and start showing your audience why that knowledge actually matters. LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources. If today’s episode made you realize that your Email Pitch Sequence needs to focus on the transformation made possible through solving a specific pain point, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!) . Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase. Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here. Or how about the episode that talks about the Details Buyer? You can listen in here. Or maybe the episode about the Skeptical Buyer? You can listen in here. Or how about the episode abou the Relational Buyer? You can listen in here. Or how about the episode about the Invitational Buyer? You can listen in here. Or how about the episode about the Pain Point Buyer? You can listen in here. CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot

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