
Email Geeks Show
Jakub Olexa, Founder and CEO of Mailkit and Omnivery, discusses Non-Human Interactions (NHI) in email marketing
Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa, founder and CEO of MailKit and Omnivery. Together, they delve into the fascinating world of non-human interactions (NHI) in email marketing, a phenomenon reshaping how marketers understand opens and clicks. Key Discussion Points: Introduction to Non-Human Interactions (NHI) [00:02:30] * Explanation of NHI and its impact on email marketing. * Differentiating between bot interactions and NHI. The Role of Apple Mail Privacy Protection (MPP) [00:10:45] * How Apple MPP...






