Email Marketing Archives -

Email Marketing Archives - is a business podcast hosted by Hank Hoffmeier, with 10 episodes on record and a Required Pod Score of 80.

Hank Hoffmeier hosts Email Marketing Archives -, a business show with 10 episodes published.

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  Email Marketing Archives -

  It’s Too Late for Your BFCM Email Campaigns

  Sep 23, 2026—

  Every single year, it happens like clockwork. Marketers kick back in September telling themselves, “I’ve got plenty of time before the holidays.” Then suddenly, the calendar flips to October, shipping cutoffs appear out of nowhere, and the panic sets in. Before you know it, teams are frantically slapping together discounts and blasting out emails to […] The post It’s Too Late for Your BFCM Email Campaigns appeared first on .

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  Episode #311

  HMBT #311: Call Claude by its Government Name

  Sep 7, 202637 min

  On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […] The post HMBT #311: Call Claude by its Government Name appeared first on .

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  Email Marketing Archives -

  Why Your Personal Brand Is Your Greatest Asset in 2026

  Sep 3, 2026—

  For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email deliverability, and optimize their digital marketing strategies. During that entire stretch, something else was quietly happening on nights, weekends, and early mornings. I was building my own brand. I launched […] The post Why Your Personal Brand Is Your Greatest Asset in 2026 appeared first on .

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  Email Marketing Archives -

  Why Trust, Judgment, and Real Relationships are Winning in 2026

  Aug 30, 2026—

  The other day I stopped at my local Panera to pick up my sip club drink and get some work done. I passed by a strip mall that had a travel agency in it. While the business signage was still there, there was a for lease sign in the window. When is the last time […] The post Why Trust, Judgment, and Real Relationships are Winning in 2026 appeared first on .

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  Email Marketing Archives -

  Transactional Email: Choosing Between Resend and Anypost

  Aug 29, 2026—

  Resend is one of the most talked-about names in transactional email right now, and for good reason. Great docs, a clean API, a team that clearly ships fast. If you’ve written a signup flow in the last two years, there’s a decent chance you’ve tried it. Here’s the deal: “loved by developers” and “the right […] The post Transactional Email: Choosing Between Resend and Anypost appeared first on .

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