Email Swipes | Email marketing teardowns for SaaS brands

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real SaaS brands faced – and solved – with email marketing. Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies. Every other week, an email marketing expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your SaaS email marketing.

Email Swipes | Email marketing teardowns for SaaS brands is a business podcast hosted by Unknown Host, with 84 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Email Swipes | Email marketing teardowns for SaaS brands, a business show with 84 episodes published.

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  Email Swipes | Email marketing teardowns for SaaS brands

  ✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney

  Nov 26, 202528 minS0

  <p>Shownotes:</p><p>When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva's rollback to Kit's creator rebellion, discover what makes customers rage-quit versus grudgingly accept – and the three non-negotiables that could save your next price increase from becoming a PR disaster.</p><p>About our guest</p><p>Jess Haney is the fo...

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  Email Swipes | Email marketing teardowns for SaaS brands

  REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback

  Sep 29, 202512 minS0

  <p>♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.</p><p>Ideas you don’t want to miss</p><p>(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing</p><p>(04:48) Takeaway #2: Flex thos...

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  Email Swipes | Email marketing teardowns for SaaS brands

  REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback

  Sep 24, 202532 minS0

  <p>Shownotes:</p><p>♻️ This is a replay episode originally aired on September 18, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at...

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  Email Swipes | Email marketing teardowns for SaaS brands

  REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork

  Sep 22, 202511 minS0

  <p>♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.</p><p>Ideas you don’t want to miss</p><p>(02:58) Takeaway #1: Use 1-off communications as a testing playground</p><p>(04:15) Takeaway #2: Don’t just collect data, use it too</p><p>(05:27) Takeaway #3...

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  Email Swipes | Email marketing teardowns for SaaS brands

  REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork

  Sep 17, 202524 minS0

  <p>♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.</p><p>About our guest</p><p>Taylor R...

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