
Episode #66
Partnership Not Pricing with Firstar's Luke Orszag
<p>Luke Orszag, President of Firstar Precision, returns to Empowered Owners to recap a year he describes as "a tale of two halves." The first six months saw demand almost disappear entirely, then September hit, and everything changed. Firstar spent the rest of the year digging out of the backlog, with workers voluntarily taking on extra hours, training new employees, and showing attitude and effort that stood out more than any previous year. He digs into two major initiatives that defined the year: pursuing defense certification to break into a regulated industry with massive opportunity, and launching a strategic marketing...

