Engage Video Marketing Podcast

The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com

Engage Video Marketing Podcast is a business podcast hosted by Ben Amos, with 300 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ben Amos hosts Engage Video Marketing Podcast, a business show with 300 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #312

  How to Measure Video Success (Without Falling into the Views Trap)

  Jun 25, 202515 minS1

  <p>In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.</p><p>Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.</p><p>🎯 You’ll learn:</p><p> • Why vanity metrics are misleading (and dangerous)</p><p> • What to track instead using the 5-bucket framework</p><p> • How to choose the right metrics based on your bus...

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• 

  Episode #312

  How to Measure Video Success (Without Falling into the Views Trap)

  Jun 25, 202515 minS1

  In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy. Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do. 🎯 You’ll learn: • Why vanity metrics are misleading (and dangerous) • What to track instead using the 5-bucket framework • How to choose the right metrics based on your business goals 👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at engagevideomarketing.com/book 🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action: engagevideomarketing.com/VSM

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  Episode #311

  Audience First: The Video Strategy Step Too Many Skip

  Jun 10, 202511 minS1

  <p>In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.</p><p>You’ll learn:</p>Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content<br/><p>🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.</p><p>...

  ListenShow Notes
• 

  Episode #311

  Audience First: The Video Strategy Step Too Many Skip

  Jun 10, 202511 minS1

  In this episode of the special podcast mini-series ' Beyond the Book' , Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage , Ben unpacks how audience clarity transforms every other part of your content strategy. You’ll learn: Why vague targeting kills results How to map your audience using real insight And how empathy leads to more powerful, high-converting video content 🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand. Grab your copy of Engage or explore the full Video Strategist Masterclass at 👉 engagevideomarketing.com/book

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  Episode #310

  Only 34 Views – The Moment That Changed Everything

  May 13, 202515 minS1

  <h2>Summary</h2><p>In this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.</p><h2>Takeaways</h2>The turning point in my career was realizing the importance of video strategy.Many creatives face the challenge of...

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