Engage Your Brand®

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.

Engage Your Brand® is a business podcast hosted by Emily Foster, with 79 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Emily Foster hosts Engage Your Brand®, a business show with 79 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #77

  77: Niching Down as a Nigerian Wedding Planner with Bisola

  Aug 19, 202647 minS1

  What happens when you stop trying to be everything to everyone and become the only obvious choice for one specific client? In this episode, I'm joined by Bisola of Event Design by B, a wedding planning and design firm specializing in Nigerian and multicultural weddings across the United States. With over 13 years in the industry, Bisola shares how niching down into Nigerian weddings completely transformed her business, what it actually takes to plan large-scale multi-day celebrations, and how she navigates complex family dynamics, cultural traditions, and guest counts of up to 550 people. Key takeaways: Why niching down as a Nigerian wedding planner was one of the top three best decisions Bisola ever made for her business What couples and families actually look for when hiring a planner for a large multicultural wedding How to navigate multiple decision makers, cultural traditions, and family dynamics with grace What makes Nigerian and multicultural weddings uniquely memorable, and why they're not for every planner How infusing your personality into your brand and showing your face online directly impacts your inquiry rate Listen in for the full conversation and a behind-the-scenes look at one of the most layered and celebratory niches in the wedding industry. Ready to build a brand that makes you the obvious choice in your niche? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that speaks directly to your ideal client. Event Design by B: www.eventdesignbybe.com Instagram: @eventdesignbybe Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #76

  76: 13 Ways My Husband Has Helped Me Grow My Business

  Aug 12, 202646 minS1

  Behind every successful business is a village, and today I'm celebrating mine. In this special anniversary solo episode, I'm sharing something a little different, a heartfelt reflection on 13 ways my husband Shane has supported the growth of my business over the years. Not through co-signing loans or working in the business, but through the quieter, more meaningful things that make balancing business and marriage actually possible. Whether you have a partner, a parent, a best friend, or a co-parent in your corner, I hope this episode inspires you to pause and appreciate the village behind your own success. Key takeaways: Why emotional stability during slow seasons matters just as much as financial support and how Shane has provided that How having a sounding board outside of your business can completely change how you handle client relationships and big decisions The small everyday things (yes, including cooking dinner and doing the dishes) that have made a real difference in how I run my business Why it's okay to lean on your village and why naming that support out loud matters How balancing business and marriage looks in real life, not just on Instagram Listen in for the full list and let me know if you'd love to share your own village story on the podcast. If this episode resonated and you're ready to build a business that fits into your life, not the other way around, Emily Foster Creative would love to support you with brand strategy and website design that works as hard as you do. Share your village story: @emilyfostercreative on Instagram Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Engage Your Brand®

  75.5: Standing Out in the Wedding Industry with Heidi Thompson

  Aug 10, 202650 minS1

  If you feel like you're doing all the things but still blending in, this episode is for you. In this episode, I'm joined by Heidi Thompson of Evolve Your Wedding Business for a conversation about what's actually separating the booked-out wedding pros from everyone else right now. We dig into why most vendors don't have a visibility problem, they have a messaging problem, and what it actually takes to stand out in a market where everyone is saying the same thing. We also talk price transparency, the evolving Gen Z couple, why your website is the only thing you truly own on the internet, and what's coming up at the Book More Weddings Summit August 17–21. Key takeaways: Why most wedding pros don't have a visibility problem , they have a messaging problem, and how to tell the difference What the booked-out wedding pros are doing differently right now (and it's not posting more on Instagram) Why price transparency is no longer optional if you want to attract today's couples How Gen Z's research habits are changing the inquiry timeline, and what that means for your marketing Why your website is the only marketing asset you truly own and why it should never feel "done" Listen in and grab your free ticket to the Book More Weddings Summit through the link below. Ready to build a brand that makes you stand out before couples ever get on a call with you? Emily Foster Creative helps wedding pros show up with clarity, strategy, and a website that works as hard as you do. Resources Mentioned in This Episode: ️ Book More Weddings Summit (August 17–21) Evolve Your Wedding Business: evolveyourweddingbusiness.com Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #75

  75: Brand Messaging, AI & Finding Your Voice with Jen Liddy

  Aug 5, 202638 minS1

  If your marketing sounds like everyone else in your industry, it might not be a branding problem, it might be a messaging problem. In this episode, I'm joined by Jen Liddy, brand messaging strategist and former English teacher turned messaging expert. We dig into why so many talented wedding and creative pros struggle to communicate their value, what's actually going wrong when your brand voice feels flat or generic, and how AI is quietly making it worse for businesses who don't have a clear messaging foundation. Jen also shares her Message Fix RX process and how to start identifying the gaps in your own messaging without burning everything down and starting over. Key takeaways: Why being brilliant at what you do doesn't automatically mean you can communicate your value, and what to do about it How AI is "vanilla-izing" brand voices and what you need in place before handing your content to any AI tool The difference between brand messaging and brand voice and why both matter for standing out Why you probably don't need a full rebrand, just a tweak, a sharpen, and a little more personality How to uncover the parts of your expertise you don't even realize are valuable yet Listen in and grab Jen's free Message Gap Diagnostic Quiz linked below to find out exactly where your messaging is falling short. Ready to build a brand that communicates your value as clearly as you deliver it? Emily Foster Creative helps wedding pros show up with a brand and website that does the selling for you. Resources Mentioned in This Episode: Jen Liddy's website: www.jenliddy.com Free Message Gap Diagnostic Quiz: www.jenliddy.com/quiz Instagram: @heyjenliddy Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #74

  74: Referral Marketing for Wedding Pros with Matt Radicelli

  Jul 29, 20261h 3mS1

  What if the most powerful marketing strategy for your wedding business costs almost nothing, and you're already sitting on it? In this episode, I'm joined by Matt Radicelli of Mentor Pods for a second conversation, and this one is packed. We're diving deep into referral marketing, why it should make up at least 50% of your revenue, how to build a system around it without feeling salesy, and what a real referral program actually looks like for wedding and event pros. If you've ever felt like referrals are unpredictable or hard to track, this episode will completely change the way you think about it. Key takeaways: Why referral marketing is the most cost-effective growth strategy for wedding businesses and what the numbers actually look like How to plant referral seeds during your sales process without it feeling pushy or transactional The five types of referral sources every wedding pro should have a system for How to reactivate past clients and stay top of mind without feeling salesy Why doing a good job is still the foundation of every great referral program Listen in and grab Matt's free Perfect Referral Program resource linked below. Ready to build a brand that makes you impossible not to refer? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a brand that does the selling for you. Resources Mentioned in This Episode: Mentor Pods: mentorpods.com Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrand Thanks.io: thanks.io Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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