Engage Your Brand®

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.

Engage Your Brand® is a business podcast hosted by Emily Foster, with 84 episodes on record and a Required Pod Score of 80.

Emily Foster hosts Engage Your Brand®, a business show with 84 episodes published.

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  Episode #84

  84: How to Choose a Branding Agency That Also Offers Web Design Services

  Sep 30, 20261h 4mS1

  A logo is not a brand, and the wrong designer can cost you years of lost time, money, and momentum. In this solo episode, I'm breaking down everything you need to know before hiring a branding agency for your wedding or event business. From red flags and green flags to questions you should always ask before signing a contract, this one is packed with practical advice to help you make the right investment the first time. Because when you choose the right agency, the results speak for themselves. Key takeaways: What a brand designer actually does and why it's so much more than a logo How to know when you're truly ready for a rebrand versus when it's too soon The red flags that signal a designer isn't the right fit, and the green flags that say go Which concerns wedding pros are too focused on when evaluating a designer (hint: it's not what you think) The exact questions to ask a branding agency before you hire them to avoid costly mistakes Listen in and grab the free Standout Brand Launch Checklist linked below. CTA + Resources: Ready to work with a branding agency that actually gets your business? Emily Foster Creative offers brand strategy, logo design, and website design built specifically for wedding and event pros. Book a discovery call here. Free resource: Standout Brand Launch Checklist Emily Foster Creative: emilyfostercreative.com Instagram: @emilyfostercreative Blog: emilyfostercreative.com/blog Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #83

  83: Wedding Vendor Partnerships, Planners & Joint Ventures with Matt Radicelli

  Sep 23, 20261h 2mS1

  What if the most powerful referral sources in your business aren't your past clients, they're the vendors you work alongside every weekend? In this episode, I'm joined again by Matt Radicelli of Mentor Pods to cover the more advanced side of referral programs, wedding vendor partnerships, planners, DMCs, and joint ventures. Matt breaks down what actually makes a vendor referral relationship work, how to approach planners without coming across as desperate, and how to build strategic partnerships that fill your calendar without giving away your profit margin. If you want to build a business where two-thirds of your leads come from people who already trust you, this episode shows you how. Key takeaways: The four pillars of a strong wedding vendor partnership, and what happens when even one of them is missing How to approach planners and DMCs at networking events without making them feel like fresh meat The 95-5 rule for networking conversations and why talking less about your business wins every time What incentives actually motivate vendor partners to refer you and why thank yous go further than you think How to structure joint ventures and strategic partnerships without accidentally giving away your entire profit margin Listen in and grab Matt's free Perfect Referral Program resource linked below. Ready to build a brand that makes the right vendors want to refer you? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that does the selling for you. Resources: Mentor Pods: mentorpods.com Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrand Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #82

  Ep 82: How to Build a Wedding Referral Program for Past & Current Clients with Matt Radicelli

  Sep 21, 20261h 10mS1

  What if two-thirds of your wedding business could come from people who already know and trust you? In this episode, I'm joined by Matt Radicelli of Mentor Pods to get tactical about one of the most underutilized growth strategies in the wedding industry, referral programs. We dig into two of Matt's five referral program types: past clients and current and future clients. From reactivating old relationships without being creepy, to planting referral seeds during the sales process, to gamifying your wedding referral program for current clients, this conversation is packed with practical systems you can start building today. Key takeaways: How to reactivate past client relationships the right way, and what to never do when reaching out after a long gap Why planting seeds early in the sales process is the difference between a 20% and a 40% referral conversion rate The difference between cash rewards, gift cards, upgrades and experiences and which works best for which client type How to use lead scoring in your CRM to identify your warmest referral opportunities Why planting seeds beats placing bets every time when it comes to building a sustainable referral program Listen in and grab Matt's free Perfect Referral Program resource linked below. Ready to build a brand that makes referrals feel effortless? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that works as hard as you do. Resources: Mentor Pods: mentorpods.com Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrand Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #81

  81: Wedding Industry Networking Tips & Building a 35-Year Brand with Kevin Dennis

  Sep 16, 202641 minS1

  What does it actually take to stay in the wedding industry for 35 years — and still be growing? In this episode, I'm joined by Kevin Dennis, editor of WeddingIQ, owner of Fantasy Sound Event Services, and founder of the Tri-Valley Wedding Professionals. Kevin shares wedding industry networking tips he's learned over three and a half decades, how he built a full-service event company from a teenage DJ side hustle, and why relationships have been the single biggest driver of his longevity. This one is packed with honest, practical wisdom for anyone who wants to build a business that lasts. Key takeaways: Why wedding industry networking tips only work if you're willing to show up consistently for two to three years before expecting a return How Kevin founded the Tri-Valley Wedding Professionals and why hyper-local community building changed everything for his brand What it really means to be "only as good as your last event" and how that mindset drives his team Why staying open to learning, even after 35 years, is the most important habit for longevity in this industry How to build a team that feels connected to your brand and genuinely cares about the work Listen in for the full conversation and some of the most grounded, no-fluff business advice you'll hear all year. Ready to build a brand that stands the test of time? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that reflects the business you've worked hard to build. Resources: Fantasy Sound Event Services: fantasysound.com WeddingIQ: weddingiq.com Podcast: Now That I'm Engaged, How Do I Get Married — on Apple, Spotify & YouTube Podcast: Mind Your Wedding Business — YouTube Instagram: @fsesevents | @wedding_iq Facebook: Fantasy Sound | WeddingIQ TikTok: @fsesevents YouTube: Fantasy Sound Events Pinterest: fantasysound LinkedIn: Kevin Dennis Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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  Episode #80

  80: 30 Life Lessons for Business Owners That Became Marketing Lessons

  Sep 9, 202658 minS1

  Ten years, one business, and 30 lessons worth sharing, happy birthday to me. In this special solo birthday episode, I'm turning 30 and reflecting on the life lessons for business owners that have shaped the way I market, lead, and show up in this industry. These aren't your typical tips about posting schedules or Instagram hashtags. They're the deeper, messier, more meaningful lessons from a decade of building a business, traveling, investing in community, and learning what actually moves the needle in your marketing and your life. Key takeaways: Why age should never be your main marketing pillar, and what to lead with instead The difference between "done is better than perfect" for visibility versus branding, and why both matter Why spending money to make money is one of the hardest but most important mindset shifts for business owners How relationships, community, and saying yes have been the biggest drivers of business growth Why your health, your gut instinct, and your rest are just as important as your marketing strategy Listen in for all 30 lessons and let me know which one resonates most with you. If this episode inspired you to invest in your brand or website, I would love to chat. We are booking brand and marketing projects through the rest of the year, reach out at emilyfostercreative.com or send me a DM at @emilyfostercreative . Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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