
Episode #1
Why Relationships Still Win: Gary Kramer on the Future of PEOs
Jim Lynch from ALKEME interviews Gary Kramer, BBSI Chief Executive Officer, regarding the current state of the Professional Employer Organization (PEO) industry and BBSI's strategic positioning. Gary discusses BBSI's evolution through an IT journey to enhance the employee lifecycle and details their unique broker-centric model, which prioritizes broker partners over direct sales to avoid competing with brokers. The conversation covers market shifts, including rising health insurance and workers' compensation costs in California, and the impact of economic headwinds on small to midsize businesses. Gary also addresses the role of AI, noting its current use for internal administrative efficiency and software development, while outlining BBSI's commitment to a local, people-focused service model that differentiates them from larger, more automated competitors. The discussion concludes with insights into BBSI's growth strategy and their approach to navigating labor market volatility and generational shifts in the workforce.






