Entrepreneurs United

Weekly conversations with Entrepreneurs from across the globe sharing their biggest learnings and experiences with fellow Entrepreneurs.

Entrepreneurs United is a business podcast hosted by John St.Pierre and Rich Hoffmann, with 311 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

John St.Pierre and Rich Hoffmann hosts Entrepreneurs United, a business show with 311 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #311

  EP 311: Scaling Success: The Power of Extraordinary Systems - W/ Morné Smit

  Aug 17, 202646 minS6

  Do you need better salespeople, or a better system? Morné Smit is the founder and CEO of Emerse Sales. Before that, he took a commercial construction company from $18 million to $180 million in five years, without outside funding or a single acquisition. He now helps businesses build the same kind of predictable, repeatable revenue engine. In this episode, Morné walks John St. Pierre and Rich Hoffmann through the McDonald's Principle: build extraordinary systems so that even ordinary people can win, then go hire the best talent you can afford. He breaks a sales organization into six parts, explains why C players are the most dangerous hires in any business, and shares the exact weekly formula his clients use to build real sales mastery. What you'll walk away with: the McDonald's Principle and how it took one company from $18 million to $180 million in five years, the six part sales ecosystem of leadership, management, talent, enablement, integration, and culture, why C players quietly block scalability, the 45 minute weekly formula behind what Morné calls role practice, not role play, and why the customer experience is your marketing. Explore Morné's masterclasses at mornesmit.com Connect with Morné Smit on LinkedIn at https://www.linkedin.com/in/morné-smit-sales-guru/ or by email at takeaction@emersesales.com Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/

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  Episode #310

  EP 310: Cash is King & Queen - Exploring Strategic Financing w/ Trevor Barran

  Aug 10, 202625 minS6

  Is your bank quietly saying no to the growth capital your business needs? Trevor Barran has started over a dozen companies, worked in venture capital and investment banking, and began his career in small business lending. Today he's the CEO of FNCR, a platform that connects growing businesses to financing that's increasingly hard to find, especially in the $1 million to $30 million range. In this episode, Trevor and host John St. Pierre break down how to protect your equity, why banks have been quietly pulling back from small business lending since the financial crisis, and the financing no man's land that hits right after your business starts winning. What you'll walk away with: Why the equity trade should be evaluated as whose time you're buying and not just dollars raised. The real cost of capital across bank debt, private credit, and merchant cash advance. Why go to the bank is decreasingly a real option, and why it's not personal when they say no. How FNCR matches businesses to the right lender across seven dimensions and a network of about 2,000 lenders. How to think about leverage as a competitive edge instead of a risk to avoid. Start Trevor's free 10-minute funding application (no fees, no commitment, no credit impact) at my.fncr.com Connect with Trevor Barran on LinkedIn at linkedin.com/in/trevorbarran or email finance@fncr.com Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/

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  Episode #307

  EP 307: Engineering Promises - The Four-Sale Framework for Client Value w/ Bradley Rausch

  Jul 20, 202640 minS6

  Most founders think they have a lead generation problem. What if the real problem starts after the sale closes? Bradley Rausch is a client experience architect, strategic advisor, and founder of Level Up Influence, the go-to backend profit partner for founder-led coaching and group programs. Over six years, he has helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values. In this episode, Bradley walks John & Rich through his four-sale framework: enrollment, onboarding, advocacy, and ascension. He breaks down the four emotional states every client needs to feel in their first 72 hours, the exact math and timing behind referrals and testimonials, how to price and pitch an ascension offer, and how a custom GPT can deliver a client's first win before the onboarding call even happens. What you'll walk away with: The four-sale framework and why most businesses only optimize the first sale The four emotional states - Momentum, Clarity, Safety & Identity, to build in a client's first 72 hours Connect with Bradley Rausch Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links

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  Episode #306

  EP 306: Change Management in the Age of AI w/ John & Rich

  Jul 13, 202629 minS6

  Are you managing AI adoption on your team, or is it managing you? In this episode, hosts John St. Pierre and Rich Hoffmann tackle one of the biggest leadership challenges right now: helping employees embrace AI instead of fearing it. They dig into why change resistance almost always comes down to a perceived loss of privacy, trust, individuality, or job security, and why leaders need to name that directly instead of dancing around it. Rich shares eight AI use guidelines he built with a coaching client, covering everything from opt in consent for recordings to being transparent about AI shaped outputs to rewriting things in your own voice. John and Rich also get into piloting small AI use cases for quick wins, capturing institutional knowledge into SOPs and competency models, hiring for AI embracing talent, and mentoring employees into higher level work. What you'll walk away with: a clear framework for setting AI ground rules on your team, practical ways to pilot AI without overwhelming your people, how to turn tribal knowledge into documented systems before it walks out the door, what to look for when hiring for an AI forward culture, and why focus groups and open communication matter more than a top down mandate. Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links

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  Episode #305

  EP 305: Your Book Is the Business Card That Never Sleeps w/ Jill Clair

  Jul 6, 202640 minS6

  What if your best salesperson never took a day off? On the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann talk with book strategist Jill Clair, co-founder of Erin Marie Books, about why a book is a 24/7 credibility asset and one of the most powerful sales tools an entrepreneur, expert, or business owner will ever create. Jill explains how to rise above the crowded everyone has a book market by publishing professionally, aiming for bestseller status with a real launch strategy, and building in a dedicated URL and free bonus that turns readers into leads. She breaks down a 3 to 4 month process that uses AI for structure and content gathering while keeping the author's own voice through writing, interviews, and transcripts, often in a focused 120 page format. John and Rich then unpack the vulnerability of authorship, the relationship building power of storytelling, and the four reasons to write a book. What you'll walk away with: why a book works as a credibility asset before you ever get on a call, walk on a stage, or get Googled, why AI-written books lose readers' trust fast and how to use AI the right way instead, why a dedicated URL or lead magnet inside your book is what actually turns readers into leads, what writing a book forces you to confront about your own vulnerability, and the four real reasons to write a book: purpose, value, legacy, and business card. Connect with Jill Clair on LinkedIn Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/

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