
Episode #28
What Actually Makes an ESOP Work: Certified EO's Joe Belsterling on Building an Ownership Culture
Owning shares in a company and acting like an owner are two different things, and the gap between them is what separates ESOP companies that outperform from ones that quietly underperform. In this episode, Trevor Gilmore talks with Joe Belsterling, CEO of Certified EO, about what actually distinguishes a strong employee ownership culture from a company that simply has the legal paperwork in place. Belsterling explains what the Certified EO designation verifies, why not all forms of employee ownership carry the same value for employees, and why liquidity and percentage of ownership matter as much as the fact of ownership itself. He also walks through the three things he sees consistently in companies that get real performance benefits from employee ownership: whether employees understand how they affect the share price and how it affects them, whether leadership is transparent about company financials, and whether the organization is willing to work through the rough patches that come with building any culture. The conversation includes a real example from Legacy Utility Group, a California-based pipeline construction company that became employee owned for a minority stake in early 2025, where a simple change in driver behavior around idling equipment produced a measurable financial impact. Belsterling also discusses data on productivity and stock price performance in employee-owned companies, and describes the tools Certified EO has built — including an interactive wealth calculator and a job board dedicated to employee-owned employers — to help companies close the gap between having an ESOP and running one well. Listeners will come away with a practical framework for evaluating whether their own company's ownership culture is doing the work it's capable of, or just sitting on the books. Key Takeaways Certified EO's designation verifies that a company meets specific thresholds around the percentage of employee ownership, vesting, and repurchase rights, rather than simply allowing a company to claim it is employee owned. Not all forms of employee ownership carry equal value for employees; share liquidity and the percentage of the company actually owned by employees are major factors in how meaningful that ownership is. ESOP structures differ fundamentally from venture-backed startup equity because ESOPs are built around long-term, compounding wealth building rather than a high-risk, high-reward bet on a single exit. The most consistent driver of outperformance in employee-owned companies is participative management — employees who understand what it means to act and think like an owner, not just the existence of a stock account. A strong ownership culture depends on employees understanding how their actions affect the company's share price and how that share price affects them personally. Financial transparency, even at a simplified level, is necessary for employees to feel and act like real owners; withholding basic information about company performance undermines the culture an ESOP is meant to build. Building an ownership culture is not a one-time event tied to the ESOP transaction; it involves periods of adjustment, and companies should expect and work through those bumps rather than treating early friction as failure. Certified EO has expanded from certification into education and tools — including customized content, an interactive wealth calculator, an engagement measurement toolkit, and a job board for employee-owned companies — to help member companies build and sustain that culture over time. Send us Fan Mail Learn more: ESOP Radio: https://www.menke.com/esop-radio/ ESOP Boot Camp: https://www.menke.com/esop-boot-camp/ Confidential feasibility review: https://www.menke.com

