Everyday Excellence

Everyday Excellence dives into the minds of operators, marketers, founders, and behind-the-scenes leaders who show up, solve problems, and drive results — not for the spotlight, but because excellence is how they operate. From hard-earned lessons to smart growth strategies, this show pulls back the curtain on what it really takes to lead with integrity and level up without burning out. Whether you're scaling a team, building a brand, or just trying to get a little better every day, this podcast brings you honest insight from people who’ve been there. No fluff. Just the real stuff.

Everyday Excellence is a business podcast hosted by Todd Baldwin, with 59 episodes on record and a Required Pod Score of 80.

Todd Baldwin hosts Everyday Excellence, a business show with 59 episodes published.

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  Episode #63

  Entrepreneurial Growth: From Owning a Job to Building a Company with Ax Torres

  Oct 3, 202645 minS1

  In this episode of Everyday Excellence , host Todd Baldwin interviews Ax Torres , President and Co-Owner of Pristine Remodeling, LLC. Ax shares his journey from growing up around entrepreneurship and learning the fundamentals of sales and customer service at his family’s flea market businesses to serving in the Air Force, managing large-scale construction operations, and ultimately building his own remodeling company in Central Florida. He discusses how his logistics background shaped the way he approaches efficiency, pricing, staffing, and project management, as well as the lessons he learned about leadership and personal well-being while managing high-pressure operations. Ax also explains the transition from simply owning a job to building a scalable business, emphasizing delegation, hiring, mentorship, and creating a culture where employees feel supported and empowered to deliver exceptional customer experiences. He shares his approach to growing during economic downturns, treating market slowdowns as opportunities to invest in people, locations, and market share rather than pulling back. Pristine Remodeling, LLC website : https://www.pristinefl.com/

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  Episode #62

  Cleaning Business Growth: Scaling from Solo Cleaner to a Team with Nicole Aquilina

  Oct 2, 202644 minS1

  In this episode of Everyday Excellence , host Todd Baldwin interviews Nicole Aquilina , owner of Dust to Glory, a residential and commercial cleaning company serving Livingston and Oakland Counties in Howell, Michigan. Nicole shares how she turned a job loss and a single unemployment check into a thriving small business, and what it took to go from cleaning every home herself to leading a team of 17 before intentionally scaling back to seven. She breaks down why she now hires for character, honesty, and reliability over cleaning skill, how she builds a family-like culture that keeps employees around, and why slowing growth on purpose can protect both clients and cash flow. Nicole weighs the tradeoffs between residential and commercial cleaning, tells a candid story about pricing and bank contracts, and explains why she sees systems and people, not leads, as the real bottleneck to growth. Dust to Glory website: https://www.dust2gloryllc.com

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  Episode #61

  Roofing Business Growth: Scaling Through Culture, Technology, and Community with Tanner Tennyson

  Sep 29, 20261h 3mS1

  In this episode of Everyday Excellence , host Todd Baldwin interviews Tanner Tennyson , Owner of Integrity Roofing & Construction. Tanner shares the journey behind building a purpose-driven roofing and construction company, from overcoming major personal and professional setbacks to growing Integrity into a multi-location business built around quality, accountability, and community impact. He explains why investing in great people and paying them well is central to the company’s growth, how a high-performance culture can balance competition with humility and transparency, and why “getting it right” matters more than simply “being right.” Tanner also discusses Integrity’s approach to giving back, its use of EOS and technology to scale operations, the challenges of preserving company culture through private equity growth, and how the business is adapting its marketing strategy through organic content, AI, and community partnerships. Integrity Roofing & Construction website: https://integrityrc.com

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  Episode #60

  High-Performance Leadership: Building Better Businesses and Lives with Matt Balducci

  Sep 29, 202653 minS1

  In this episode of Everyday Excellence , host Todd Baldwin interviews Matt Balducci , owner of HomeHero Roofing . They explore Matt’s entrepreneurial journey from building and selling his first home service company to scaling HomeHero Roofing, growing a restoration coaching business, and launching The Lighthouse Brotherhood. Matt shares lessons from major business failures, including losing the financial proceeds from a company sale, and explains how those experiences shaped his approach to leadership, partnerships, and business exits. He also discusses the importance of partnering with people who complement your skill set, building systems and processes as a company grows, recruiting continuously, and creating incentive structures such as phantom equity to retain strong team members. Matt breaks down the key metrics he uses to manage growth, including lead generation, customer acquisition, profitability, and reviews, and shares how he uses AI and QuickBooks to audit financials and identify costly discrepancies. HomeHero Roofing website: ⁠ https://homeheroroofing.com/ Evolve restoration coaching website: https://therestorationmastermind.com/ The Lighthouse Brotherhood website : https://www.lighthousebh.co/

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  Episode #59

  Women in HVAC: Growing a Woman-Owned Trade Business with Jackie Sorensen

  Sep 16, 202655 minS1

  In this episode of Everyday Excellence , host Todd Baldwin interviews Jackie Sorensen , third-generation owner of Thorson Heating & AC. They explore what it takes to take over and grow a multi-generational HVAC business while building a leadership style of your own. Jackie shares the challenges of family business succession, transitioning from hands-on technician to business owner, and learning to lead through financial, operational, and people-management decisions. She also discusses competing on value rather than price, building a strong company culture, using social media and AI to improve marketing and customer experience, and creating more opportunities for women in the skilled trades. With more than 80 years of family history behind the business, Jackie offers practical insights on succession, leadership, hiring, technology, and building a service company that prioritizes both customers and employees. Thorson Heating & AC website: https://www.thorsonheatinginc.com

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