
Episode #2
Inside Spain's Flex Living Boom | SIMA 2026 & Why Spain Is the "Florida of Europe" | S2, Ep 2
<p>Spain attracted €17 billion in real estate investment in 2025. 40% of that went into living assets. Goldman Sachs, Greystar, Blackstone, Colonies, Cohabs. They're all here. And flex living is at the center of it.</p><p>In this episode, I sit down with Araceli Martín-Navarro, President of Coword (Spain's most important flex living association, 30+ years in real estate), and Santiago Herreros de Tejada, Managing Partner at Planner Exhibitions and the man behind SIMA, Europe's largest dedicated living conference.</p><p><br></p><p>We cover:</p>00:00 Introduction00:42 Araceli's background and Co-Work's founding story02:42 Santiago's 25 years in Spanish real estate04:37 What is...






