Everything Social Media in Travel

Sister podcast to the Everything AI in Travel podcast, in this show we look at the other topic that will define the rise and falls in travel both in the now and years to follow.

Everything Social Media in Travel is a business podcast hosted by Unknown Host, with 5 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Everything Social Media in Travel, a business show with 5 episodes published.

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  Everything Social Media in Travel

  Building a content engine for a travel brand with Gary Gumbleton from Ocean Holidays Group

  Apr 5, 202633 minS0

  <p>He built a travel content engine…with one person and a podcast.<br>In this episode of the Everything Social Media in Travel Podcast, I sit down with Gary Gunton (Ocean Holidays) to break down one of the most practical and scalable content strategies I’ve seen in travel.<br>We cover:<br>How Gary runs an in-house “agency” across multiple travel brands<br>Why he’s ditched the word podcast and calls them “shows” instead<br>Turning 1 episode into 30+ pieces of content<br>The smartest way to use content to open doors with partners<br>Why most travel brands still d...

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  Episode #4

  He doesn’t look like a TikTok star…but more than 70% of Walter Biscardi Jnr's $9M in travel sales came from TikTok.

  Mar 23, 202633 minS1

  <p>In this episode of Everything Social Media & Travel, I sit down with Walter Biscardi from Where’s Walter Travel to unpack how he built a serious travel business off the back of social media — without chasing vanity metrics, doing hard sells, or acting like a stereotypical “creator.”<br>We get into:<br>- How Walter went from CNN / Emmy-winning producer / agency owner to travel advisor<br>- Why TikTok Lives have become the biggest growth engine in his business<br>- How a creator with just 29,000 followers can still drive millions in bookings<br>- Why he hides his phone nu...

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  Episode #3

  John O'Sullivan went from tour guide to a creator led media company where tours are just one product line

  Feb 17, 202631 minS1

  <p>Tour guides should dominate social. Most just won’t press record. This episode is for every tour operator who’s ever said: “Yeah… I should do more on social.”</p><p><br></p><p>John O. Sullivan (One Minute Tours / Depot Adventures / Hidden Middle)  is the guy who actually did it — from tour guiding in Europe to walking the streets with a gimbal building One Minute Tours into a creator-led media business that has tours as just one of the revenue generating products. </p><p>We unpack the craft (and the business model), plus the Amazon lockdown tours, the viral dam moment...

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  Episode #2

  Madison Rifkin teaches us that viral inspiration is everywhere if you have your eyes and ears open

  Feb 11, 202634 minS1

  <p>Today I’m joined by Maddie Rifkin, a builder who’s been doing standout work at the intersection of travel + creators + social distribution.</p><p>We talk about:</p><p>Why she started throwing pre-conference golf days (relationship cheat code)</p><p>How her first company began as a bike lock at 12, then pivoted through scooters into travel</p><p>The real play for short-term rentals: sell the destination, not the hot tub</p><p>“ROI thinking” that kills great ideas (including a Taylor Swift ticket stunt that went huge)</p><p>Creator retreats and how local operators can plug in (often...

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  Episode #1

  Justin Buzzi on building organic social media to 300M views per year, for a tour business

  Feb 3, 202628 minS1

  <p>New show, new obsession: social media.</p><p>For episode one of Everything Social Media and Travel, I’m joined by Justin Buzzi — founder of Get Up And Go Kayaking, now at 32 locations, averaging 300M organic views per year over the last three years.</p><p>We unpack what actually drives that kind of reach:</p><p>Why “followers don’t matter” anymore</p><p>Posting 3x/day across major platforms (and why volume wins)</p><p>The banger bank: reposting what works, without shame</p><p>How to recruit micro-creators using burner accounts + local tags</p><p>Incentives for guides and franc...

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