Executive Insights by Mediacorp

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

Executive Insights by Mediacorp is a business podcast hosted by Mediacorp, with 33 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mediacorp hosts Executive Insights by Mediacorp, a business show with 33 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Executive Insights by Mediacorp

  Unlock campaign performance with AI

  Sep 19, 202547 minS0

  <p>Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey.</p> <p>Speakers<br>Justin Keh, Director, Channel Partnerships (APAC), Mastercard<br>Lyn Lim, Head of Commercial Growth, Kantar Consulting<br>Carey Loh, Client President, WPP Media</p> <p>Host <br>Tim Xu, Lead, AI Products & Solutions, Mediacorp</p><p>See omnystudio.com/listener for privacy information.</p>

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  Executive Insights by Mediacorp

  Marketing through uncertainty: agile strategies with data-driven precision

  Aug 21, 202557 minS0

  <p>Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.</p> <p>Speakers<br>Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe<br>Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife<br>Paul Soon, CEO, MullenLowe Singapore and China<br>Jacqui Lim, Chief Commercial Officer, Mediacorp</p><p>See omnystudio.com/listener...

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  Executive Insights by Mediacorp

  Ride the live commerce boom

  Jul 31, 20251 hourS0

  <p>Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.</p> <p>Speakers<br>Emmeline Tjong, Regional YouTube Shopping Partnerships Lead <br>Amanda Poh, Lead, Affiliate Marketing, Shopee<br>Chan Reshel, Founder of Taitaigram</p> <p>Host<br>Sonal Mathur, VP, Partnerships & New Business, Mediacorp</p><p>See omnystudio.com/listener for privacy information.</p>

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  Executive Insights by Mediacorp

  Winning the Gen Z: Marketing strategies for today's young consumers

  Jun 26, 202555 minS0

  <p>Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.  </p> <p>Speakers<br>Slyvia Koh, Business Development Director, Hepmil<br>Mimi Lu, Head of Strategy, Media, dentsu APAC<br>Jonathan Seto, Head, Commercial Engaggement, Mediacorp</p><p>See omnystudio.com/listener for privacy information.</p>

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  Executive Insights by Mediacorp

  How creator marketing shapes consumer behaviour

  May 22, 202557 minS0

  <p>The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success.</p> <p>Speakers<br>Elizabeth Boon, Content Creator<br>Mariel Wong, Content Planning Director, GroupM<br>Diogo Martins, Lead, Bloomr.SG, Mediacorp</p><p>See omnystudio.com/listener for privacy information.</p>

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