
Expansive CEO
Why We Hide Money From the People We Love
Hiding the Target bags. Breaking down the Amazon boxes before your spouse gets home. Pretending the new dress has been hanging in your closet for years. It's often treated as a harmless joke about marriage. But...why is hiding money from our partners so relatable in the first place? In this episode of the Expansive CEO Podcast, Hannah and Lauren take another look at money stories in the wild—this time sparked by a viral Instagram post joking about hiding purchases from a spouse. Hiding is incredibly common, but hiding is the behavior. It isn't the money story underneath it. Learn about: Why hiding purchases from a partner has become normalized The difference between a money behavior and the money story underneath it Why the same behavior can come from completely different money stories How childhood experiences teach us what we're "supposed" to do with money The connection between money, control, and autonomy How seemingly small financial secrets can create cracks in trust Why earning millions doesn't automatically create a healthy relationship with money How we can unknowingly hide money from ourselves "Manufactured scarcity" and why scattered accounts can perpetuate a feeling of never having enough Why one partner often becomes the financial gatekeeper How financial control can develop even in otherwise healthy relationships Why both partners need autonomy—even while building shared financial goals Join us on Substack: https://expansiveceo.substack.com/ Ready to work with a fiduciary CFP to build your long-term wealth strategy? Hannah is currently accepting new clients at X² Wealth Planning. Schedule a complimentary consultation: https://calendly.com/hannahrchapman/60-minute-exploration-call Hannah Chapman, CFP®, APMA®, CRPC® | hannah.chapman@x2wealthplanning.com | x2wealthplanning.com






