Experimentation Masters

The leading resource for product experimentation. Learn practical tips, methods and techniques from world-leading experts in experimentation. Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.

Experimentation Masters is a business podcast hosted by Gavin Bryant, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Gavin Bryant hosts Experimentation Masters, a business show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Experimentation Masters

  EP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation Framework

  Feb 26, 202558 minS0

  <p>Send us Feedback</p><p>Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation.<br/><br/>---<br/><br/>Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of location technology and consumer electronics, operating in 29 countries and with revenues of €585M.</p><p>At TomTom, he is responsible for accelerating growth in th...

  ListenShow Notes
• 

  Experimentation Masters

  EP024 - Melanie Kyrklund - Specsavers - Establishing a Global Experimentation Centre of Excellence

  Feb 12, 202555 minS0

  <p>Send us Feedback</p><p>Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the planning and preparation involved, and the key measures of success for the transition.<br/><br/>---<br/><br/>Melanie Kyrklund is the Global Head of Experimentation at Specsavers. Specsavers is a multinational optical retail chain, operating in 11 countries with revenues of €4.1B. She has more than 15+ years’ experience gained in global roles across analytics, experimentation, digital marketing, and product management.</p><p>At S...

  ListenShow Notes
• 

  Experimentation Masters

  EP023 - Tracey Reed - Air New Zealand - Creating The Airline Of The Future With Experimentation

  Nov 20, 202443 minS0

  <p>Send us Feedback</p><p>Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact at multiple levels of your organisation and why experimentation needs to be less confronting for the uninitiated.<br/><br/>---<br/><br/>Tracey Reed is a Senior CRO Specialist at Air New Zealand, with over twelve years of experience in the digital landscape. Her expertise spans customer-centric sectors, including travel, financial services, and media. By employing data-driven strategies, Tracey enhances customer experiences...

  ListenShow Notes
• 

  Experimentation Masters

  EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For

  Nov 19, 202443 minS0

  <p>Send us Feedback</p><p>In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, Best Framework and how designers build confidence around a new opportunity.<br/><br/>---<br/><br/> Adam Furness has spent 10+ years leading world-class product design teams that create value through design excellence. He’s worked as a design lead and manager and has built and scaled high-performing teams across APAC and the US.</p><p>He’s currently Design Manag...

  ListenShow Notes
• 

  Experimentation Masters

  EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture

  Nov 13, 202446 minS0

  <p>Send us Feedback</p><p>In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experimentation program, how to start small and make a fast start and gaining stakeholder confidence to impact bigger strategic decisions.<br/><br/>---<br/><br/>Sunita Verma is currently Test & Learn Specialist (East Asia) at global fashion mega brand H&M. She is an experimentation and growth professional with 5+ years of experience in fostering a culture of experimentation within leading...

  ListenShow Notes

Recent guests on Experimentation Masters. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.