Expertly Said

This is a podcast on the art and impact of communication. Hosted by Kristen Sweeney, CEO of Every Little Word, each episode features an interview with an expert whose work revolves around how we connect with, understand, and influence one another. The conversation always comes back to words—and the people who use them in a professional context. Guests include communicators, marketers, executives, therapists, educators, and any other professionals with sharp insights to share.

Expertly Said is a business podcast hosted by Every Little Word, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Every Little Word hosts Expertly Said, a business show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Expertly Said

  Jenn Azar on Communicating the Future

  Aug 13, 202639 min

  How do you lead people toward a future you can’t fully see yet? Jenn Azar is CEO of Stellix , a company that helps life sciences manufacturers build the digital foundation and operating models needed to apply AI in ways that improve real-world performance. With more than two decades of leadership experience, she’s known for turning vision into reality and building purpose-driven teams. In this episode, Jenn joins Kristen to talk about communicating the future: how leaders bring teams, and entire ecosystems, along through continuous change in the AI economy.

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  Expertly Said

  Justin Vajko on Maintaining Trust in the Age of AI

  Aug 6, 202646 min

  How do you build trust in the age of AI? Lead with originality and authenticity. Justin Vajko ’s mission is to give a voice to 10,000 entrepreneurs who deserve it. Founder of Dialog Video Marketing , he developed the Content Buddy System, which helps even the busiest B2B entrepreneurs produce thoughtful short videos that build trust with buyers online. He now teaches that same system on podcasts and stages around the world. In this episode, Justin joins Kristen to discuss trust in the age of AI and how to create content that stands apart from “AI slop.”

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  Expertly Said

  Mary Jane Salinas on Leading with Ignorance in Science Communication

  Jul 30, 202641 min

  Sometimes, the most effective leaders are the ones who are willing to say, “I don’t know.” As Executive Director of Global Medical Excellence at ITF Therapeutics , Mary Jane Salinas, PharmD, provides strategic leadership across scientific communications, publications strategy, and medical affairs, partnering with cross-functional and global teams to ensure that science is communicated with clarity, rigor, and alignment at every level. In this episode, Mary Jane joins Kristen to talk about why admitting what you don't know is one of the most powerful starting points in science communication.

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  Expertly Said

  Sean Sheffler-Collins on Winning the Fight for HCP Attention

  Jul 23, 202647 min

  When your audience has less than a minute to spare, less is almost always more. Sean Sheffler-Collins , PhD, is Director of Global Scientific Communications and Content at Astellas Pharma . A global medical affairs professional with 14+ years of medical communications experience, Sean leads integrated, omnichannel scientific content strategy across therapeutic areas and the product life cycle. Before moving into communications, he researched the molecular mechanisms of synapse formation and earned a PhD in neuroscience from the University of Pennsylvania. In this episode, Sean joins Kristen to discuss how to create marketing and communications content that earns healthcare providers’ attention.

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  Expertly Said

  Dan Gaynor on Using AI to Question Your Own Narrative

  Jul 16, 202650 min

  If you’re using AI primarily to write a little faster, polish a little tighter, or summarize a little smarter, you could be missing out on a major opportunity. Dan Gaynor is an Executive Fellow at Harvard Business School and founder of Kelp—now Signal AI —a company whose data analytics platform helps enterprises to better understand where their reputation stands and how to strengthen it. In this episode, Dan joins Kristen to talk about the journey from speechwriting at USAID to selling shoes at Nike to building an AI company before ChatGPT was publicly released—and how marketing and comms pros can move past surface-level prompting to use AI as a real strategic tool.

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