
Exploring Growth
How to Build an Infrastructure for Generating Higher Quality Leads with Maeve Ferguson, CEO at Maeve Ferguson Consulting
In this episode of Exploring Growth , host Lee Murray sits down with Maeve Ferguson , CEO of Maeve Ferguson Consulting, to explore how B2B companies can generate and qualify better leads. Maeve shares how diagnostic assessments, personalization, automation, and AI can help businesses identify high-value prospects and create more effective sales journeys. Tune in to learn how smarter lead qualification can turn your sales funnel into a scalable growth engine. Want to connect or recommend a guest? harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee – https://www.linkedin.com/in/leehmurray Maeve – https://www.linkedin.com/in/maeveferguson/

