
Episode #25
She Bet Her House on One Airport Restaurant | Iva Chen, Jetsetera Ventures
Iva Chen budgeted $250,000 to build out her first Panda Express at SFO. The final bill was $750,000. To cover the gap she took an SBA 7(a) loan, put a lien on her house, and signed over her life insurance policy. "I'm like, I hope this works out, because if it doesn't, I could be homeless." Iva shares: β¨ Why the SBA 7(a) loan was harder than construction, permits, and everything else combined β¨ The $2 million-a-year sales floor most brands don't know exists before bidding on an airport β¨ What a Minimum Annual Guarantee really costs: $350,000 a year on a 724-square-foot space β¨ Why airport build-outs run about $2,500 a square foot with no collateral to borrow against β¨ The real reason that bottle of water costs $6 β¨ Bringing Filipino cuisine to SFO and opening in the middle of a pandemic shutdown β¨ Renaming "chicken porridge" to "chicken rice soup" and watching sales change β¨ Indra Nooyi's advice that stuck with her for 20 years: decide what "good" means, then let go or outsource the rest β¨ Asking her daughter what being a good mom actually meant to her β¨ Her 10 rules for running your own business, including the "black box" test for what work is worth β¨ Why she ranked 4th out of 250 cadets at Fort Knox with her nails painted β¨ Living with imposter syndrome in a family business: "My dad might have opened the door, but I had to walk through it" If you have ever been told to just follow your passion, this one adds the part nobody says out loud: know the number you have to hit before you take the swing. About Iva Chen: Iva Chen is the Founder and CEO of Jetsetera Ventures, an ACDBE/DBE/MBE/WBE certified firm specializing in airport restaurant and retail concession development, operations, management, and consulting. She is also Managing Partner at Lady Luck Gourmet, home to Mama Go's Filipino Cuisine at SFO. A licensed CPA who began her career at Deloitte & Touche and spent a decade in corporate finance at CBS Paramount, Nestle USA, and The Capital Group, Iva is a UC Santa Barbara graduate and a Riordan Fellow. She currently works with a portfolio of roughly ten brands looking to enter the airport space, and is writing her first book. Learn more at https://jetseteraventures.com/ The growth engine for women who mean business. http://www.f5collective.com 0:00 Cold Open: I Could Be Homeless 0:31 Welcome + Meet Iva Chen 1:19 CPA at Deloitte to Airport Concessions 5:11 Building Restaurants in China 6:35 Why Airports Are Nothing Like Street-Side 7:36 That's Why the Water Costs $6 8:09 Lady Luck Gourmet and the Goldilocks Bid 9:39 Grand Opening Set for March 2020 12:47 Chicken Porridge to Chicken Rice Soup 14:23 HMSHost, Starbucks and the Rise of Local Flavor 17:04 Rebranding to Jetsetera Ventures 19:06 How a Brand Gets Into an Airport 20:11 The $2 Million Rule 20:36 Minimum Annual Guarantee: $350,000 a Year 25:11 The Book: It Takes a Village, Where's Mine? 26:29 Indra Nooyi: Decide What Good Means, Then Let Go 27:59 Asking Her Daughter What a Good Mom Is 29:12 Building the Village 34:13 I Don't Like Being Comfortable 34:35 Fort Knox With My Nails Painted 38:12 Be Scrappy: The Black Box Test 41:10 Budgeted $250K, Came In at $750K 41:44 The SBA 7(a): A Lien on the House 44:45 Get Money Before You Need It 46:37 Imposter Syndrome in a Family Business 49:30 What She Looks For in a Brand 51:39 Advice When You Can't Afford Help Yet 53:43 You Have to Be a Village, Too 56:07 Give Yourself Grace

