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76: Don't be the Pest Control Guy Knocking at the door- Part 2 of Janice Hostager
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Welcome Back Part Two 00:27 Why Target Audience Matters 01:21 Meta Ads Need Direction 02:07 Strategy Versus Execution 03:37 Marketing Soup Problem 04:24 Cold Audience Reality 05:40 Awareness Before Selling 06:48 MLM Selling Hangover 08:01 Giving Back Origins 11:35 Women Money Impact 12:15 Where To Find Janice 13:30 Final Thanks And Wrap- Janice and I talked about why getting clear on your target audience matters, because marketing to “everyone” wastes money and even Meta’s targeting still needs you to communicate who you're trying to reach through messaging and creative. - We talked about why so many people struggle with marketing: they throw everything into one bucket and create “marketing soup,” which leads to the wrong message at the wrong time, like trying to sell a $900 offer to a cold audience that doesn’t know, like, or trust you yet. - We wrapped up with Janice sharing the heart behind giving a percentage of every sale to organizations serving people in third-world countries, inspired by her experiences in Haiti after the earthquake and in Kenya, and her desire to do what she can through her business. To learn more about Janice Hostager: Website Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show Join The GenX Ads Club - for more tips, free resources including an upcoming Live 3 Day Challenge to build your ad with me! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

