Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-t
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
27%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for Farmers to Florists.
Farmers to Florists is a leisure podcast hosted by Liz Fiedler Mergen, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Liz Fiedler Mergen hosts Farmers to Florists, a leisure show with 11 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #10
How Farmers to Florists Became a Minnesota Cup Startup Semifinalist
Jun 2, 20268 minS1
<p>Takeaways</p>Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup CompetitionThe biggest challenge in local flowers is not growing flowers but solving supply chain inefficienciesBuilding in public creates stronger businesses, stronger products, and better customer alignment<p>In this behind the scenes episode, Dr. Liz Fiedler Mergen shares the exciting news that Farmers to Florists has been selected as a semifinalist in the Minnesota Cup Startup Competition. She explains how this experience is changing the way she talks about the business and why Farmers to Florists is much more than a floral platform.</p><...
Crop Planning for Flower Farmers: Stop Guessing and Start Growing with Purpose
May 26, 20269 minS1
<p>Takeaways</p>Why crop planning is the turning point from hobby flower growing to building a scalable floral businessHow documenting planting dates and harvest timing creates better business decisions year after yearThe four ways crop planning helps flower farmers predict, scale, and align production with real demand<p>In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen breaks down the mindset shift that transformed her flower farm from growing beautiful blooms to growing intentionally for profit and reliability.</p><p>If you are selling subscriptions or farm stand bouquets, flexibility works. But once weddings, event design, and...
Farmer vs Florist Pricing: What Customers Don’t Understand
Apr 30, 20266 minS1
<p>Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/</p><p></p><p>Takeaways</p>The difference between farmer pricing and florist pricing comes down to labor, design, and customization.Competing on price leads to undervaluing your work and eventual burnout.Clear communication helps customers understand and respect pricing.<p>Summary of the Episode In this episode of Farmers to Florists, Dr. Liz breaks down one of the most misunderstood aspects of the floral industry: pricing. She explains why a $30 bouquet can quickly become a $60 arrangement and how the shift from farmer to florist introduces additional layers...
A Real-Life Look at Using Farmers to Florist for Weddings and Events
Apr 16, 202610 minS1
<p>Takeaways</p>Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions.Floral recipe building simplifies sourcing, delegation, pricing, and event prep.Better systems and communication tools can save real labor hours in both flower farming and floral design businesses.<p>In this behind-the-scenes episode of Farmers to Florists, Dr. Liz Fiedler Mergen shares exactly how she is using the Farmers to Florist platform inside her own flower farm and floral design business. From managing early season crop planning in a heated high tunnel to building floral recipes for stem bars, weddings, and statement...
<p>Takeaways</p>Burnout in flower farming is usually caused by weak systems, not lack of talent or passion.Clear boundaries, communication policies, and workflow structure help growers scale sustainably.Building systems early creates a more reliable, profitable, and healthier floral business.<p>In this episode of Farmers to Florist, Dr. Liz Fiedler Mergen explores one of the most important but overlooked topics in the floral industry: burnout. She explains why many flower farmers do not struggle because they are poor growers, but because their business systems have not kept pace with growth. From inventory management to customer communication, relying...
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
