Fitness Business Insights with Matt Robinson

Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.

Fitness Business Insights with Matt Robinson is a business podcast hosted by Matt Robinson, with 341 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Matt Robinson hosts Fitness Business Insights with Matt Robinson, a business show with 341 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #250

  This Beats ANY Niche

  Aug 18, 202633 min

  You’ve probably been told at some point that you need to find your niche. But I think there’s something more important that most Personal Trainers barely think about at all: Your marketplace. In this episode, I explain the difference between a niche and a marketplace, why finding the right places to be visible can be far more valuable than endlessly refining your ideal client avatar, and how I used this approach to generate clients throughout my own PT career. I’ll walk you through five marketplaces you can start thinking about within your own fitness business, including: The marketplace that could already exist inside your gym How to find local “starving crowds” Why an “able audience” can become incredibly valuable over time How I used golf clubs and local businesses to consistently generate enquiries The online marketplaces that can help you reach people already looking for what you sell Why simply being present isn’t enough — you need to be visible None of this requires a huge social media following, complicated funnels or some ridiculously specific niche. It’s about putting yourself and your business in the places where the right people already spend their time, then showing up consistently enough to become the obvious choice. If you’re a Personal Trainer or Fitness Professional looking for a more practical way to generate leads and build a high-profit, low-stress fitness business, this episode is for you. You can find me on Instagram at @mattrobinsonpt or visit mattrobinsoncoaching.com if you’d like some help with your fitness business.

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  Episode #249

  Ready for the September Rush?

  Aug 11, 202632 min

  A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't. The answer was short. They're unreasonably consistent. That's really what this episode is about. September is the second busiest month in fitness and it's worth preparing for, but the preparation isn't a September thing. It's the same handful of simple actions done for longer than most people are willing to do them. I go through what to do with the people you've already got first, because that's where the money is and almost nobody starts there. Then everyone else. In this episode: What the latest data says about the busiest months, and why the year is steadier than it used to be Why a September enquiry is often a better client than a January one, even though January brings more of them The three things to do with your current clients, ex clients and leads before September arrives, none of which involve speaking to a stranger Why I don't want you giving as much attention to people who don't know you yet as you probably think you should How to speak to the September mindset, which is not the New Year, New Me mindset What unreasonably consistent actually looks like in practice, and why it's the same thing you already tell your clients Do a decent job of the first section and you could pick up three to eight clients in September. That's a couple of hundred a month recurring, or a couple of grand. Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt

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  Episode #248

  Fitness Business Lessons from Mickey Mouse

  Aug 4, 202641 min

  I went to Disneyland with my family and came back with a notebook full of business lessons. I'll be honest, I wasn't that bothered about going the first time. That was 2019. We've now been three times, and each visit has been longer and more expensive than the last. Which tells you something in itself. In this episode I go through what I noticed while I was there, and how it maps onto what we do. Not the theme park stuff. The bits underneath it that most people never consciously register but absolutely feel. In this episode: Why the details you think nobody notices are the ones doing the most work How Disney turn queuing, the most mundane part of the whole experience, into part of the experience itself, and what that means for the six days a week your client isn't with you The reports I used to write for my accountant clients and my teacher clients, and why they became the thing those clients looked forward to most What standards actually means, and why you can still look scruffy in a uniform How easy is it to be your client? Really? Why your clients are comparing you to their hairdresser and their last hotel stay, whether you like it or not Around two hours of a four day trip were spent on rides. Everything else was the experience. Worth thinking about if you only see your clients for an hour a week. Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt

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  Episode #248

  How to Do Online Coaching Properly with Ajay Sidhu

  Jul 28, 202651 min

  Most people think online coaching means a laptop, a beach, and total flexibility. Ajay Sidhu is here to tell you that's not even close to reality. Ajay works full-time as an online coach, managing 60+ clients at once, delivering body transformations for a US-based client base. In this episode, he breaks down exactly what proper online coaching involves, the structure it requires, and why it's often more demanding, not less, than working in person. Matt and Ajay cover the biggest mistake coaches make when someone first signs up, how to build genuine rapport without ever meeting a client face to face, why a single Loom video can save you hours of back-and-forth messaging, and what coaches should actually be charging for this kind of service. Matt also shares his own take on the business model he'd recommend to any in-person coach looking to add online coaching properly, without sacrificing what makes their in-person work valuable. This episode is genuinely one of the most detailed, practical breakdowns of online coaching delivery you'll find anywhere in this space. In this episode: What online coaching actually is, and why most people misunderstand it The mistake Matt made himself when he first tried online coaching Why front-loading the relationship matters more than jumping straight into training and nutrition How to structure check-ins, calls, and ongoing communication properly Why Loom videos build more trust and save more time than text messages What to do when a client stops being compliant or goes quiet What coaches should really be charging for online coaching The hybrid business model combining small in-person groups with premium online coaching If you're a personal trainer considering adding online coaching to your business, or already doing it and wondering if you're doing it properly, this episode will give you a clear, honest picture of what it actually takes. Find Ajay: Instagram: https://www.instagram.com/ajaysidhucoach Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt

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  Episode #247

  5 Ways My Clients Are Getting PT Clients Right Now

  Jul 21, 202630 min

  Getting leads and getting clients are not the same thing. Some lead sources convert brilliantly. Others barely convert at all. In this episode, Matt Robinson breaks down five methods he's currently seeing work for the PTs and fitness business owners he coaches, based on what's actually converting right now, not outdated advice. Matt walks through the exact methods, why some generate fewer leads but convert almost perfectly, why others generate more volume but need an extra step to filter out serious buyers, and how these methods work best as a connected system rather than standalone tactics. In this episode: Why Google Business Profiles still convert at close to 100%, even in an AI-driven search world How to turn other local professionals into a steady source of high-quality referrals The right way to use local Facebook groups without wasting time on unqualified leads What's working right now in paid local advertising, and why raw, client-led content is outperforming polished ads Why gym floor conversations remain one of the most underused superpowers in the industry, including a real story of a single conversation turning into a £300 a month client If you're a personal trainer or fitness business owner looking for practical, current methods to bring in better quality clients, not just more leads, this episode will give you a clear system to work from. Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt

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