Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!Q: Is this podcast right for me?A: The podcast is for independent, chain and fr
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Fitness Business Podcast: Leadership, Innovation, and Profit is a business podcast hosted by Unknown Host, with 567 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Fitness Business Podcast: Leadership, Innovation, and Profit, a business show with 567 episodes published.
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Episode #6
The $27 Billion Gym Opportunity Hiding in Plain Sight with Melissa Rodriguez (S6 E6)
Jul 23, 202630 minS6
What if your next wave of growth isn't coming from new leads, but from people who already know and trust your brand? In the final episode of Season 6, Justin Tamsett sits down with researcher Melissa Rodriguez to unpack two major industry reports: The Fitness Membership Divide and The Exercise Ecosystem. Together, they explore why former members represent a $27 billion opportunity, why nearly half plan to return to a gym, and how today's consumers are blending gym, studio, home, and digital fitness experiences. Melissa shares the data behind the rise of the omni-exerciser, the growing demand for wellness and recovery services, and the practical strategies fitness businesses can implement to increase retention, engagement, and revenue. Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ - The Fitness Membership Divide Report https://www.patreon.com/FitnessBusinessPodcast/posts/fitness-divide-162118509 - The Exercise Ecosystem Report https://www.patreon.com/FitnessBusinessPodcast/posts/exercise-report-162117763/ Timestamps (00:00) Former Member Retention Opportunity (01:35) Free Fitness Industry Reports (03:48) Fitness Consumer Research Insights (06:23) Why Gym Members Cancel (09:30) Fitness Membership Trends (12:25) Gym vs Home Workout Trends (13:13) Omni-Exerciser Consumer Behavior (14:38) Recovery Services and Wellness Revenue (17:46) Fitness Consumer Spending Habits (21:18) Gym Growth Strategy Ideas (26:27) AI-Powered Gym Business Planning Our guest, Melissa Rodriguez - Website: https://datagonist.kit.com/datagonist - LinkedIn: https://www.linkedin.com/in/melissarodriguezmba/ Merch Sponsor REX Roundtables: - Website: www.REXRoundtables.com - Email: Eddie@REXRoundtables.com Thank you to the partners who support The Fitness Business Podcast: Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/ Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/ Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/ BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/ About Our Guest: Melissa Rodriguez is the founder of Datagonist, a research firm specializing in consumer behavior and market trends across the fitness and wellness industry. With more than 13 years leading research initiatives at the Health & Fitness Association (formerly IHRSA) and experience conducting market research at Mindbody, Melissa brings a unique blend of industry expertise and analytical rigor. Before moving into research, she worked as a personal trainer in commercial gyms, boutique studios, and community fitness settings, giving her firsthand insight into the realities of club operations. Today, she helps fitness businesses, technology companies, and industry stakeholders make smarter decisions through data-driven research and consumer insights. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5)
Jul 9, 202629 minS6
Strength training has never been more popular, yet millions of people still feel unsure about where to begin. In this episode of the Fitness Business Podcast, JT sits down with Ryan Hogan to unpack the findings from the latest Les Mills Global Fitness Report. Drawing on feedback from 10,000 fitness consumers worldwide, Ryan shares what gym owners need to know about the growing strength training confidence gap, the importance of onboarding, the role of club culture and "vibe," and why human connection may be the industry's greatest competitive advantage in an increasingly digital world. Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ - Les Mills Report: https://www.patreon.com/FitnessBusinessPodcast/posts/les-mills-2026-161197132 Timestamps (00:00) What 10,000 fitness consumers told us (04:26) The three biggest trends gym owners need to know (05:38) Why members are intimidated by strength training (08:21) The onboarding gap costing gyms members (11:05) What creates a great gym vibe? (13:45) Why group fitness spaces need to evolve (16:06) Mental health is changing the fitness industry (17:49) Why exercise feels like a chore (20:14) The motivation business mindset (21:42) The one investment every gym should make (24:12) Les Mills x HYROX explained Our guest, Ryan Hogan: - Website: https://www.lesmills.com.au/ - LinkedIn: https://www.linkedin.com/in/ryanedwardhogan/ REX Roundtables: - Website: www.REXRoundtables.com - Email: Eddie@REXRoundtables.com Thank you to the partners who support The Fitness Business Podcast: - ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/ - Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/ - Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes. https://atlantisstrength.com/ - HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/ About Our Guest: Ryan Hogan is the CEO of Les Mills Asia Pacific and a senior and strategic executive with a proven background leading businesses in the global fitness industry. Ryan is recognised as an experienced leader who specialises in driving organisational culture, change management, strategy. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Inside the ClassPass 2026 Industry Impact Report with Jeff Bladt (S6 E3)
Jun 4, 202631 minS6
<p >What are millions of fitness bookings telling us about the future of gyms, studios, and wellness? In this episode, JT sits down with Jeff Bladt to unpack the inaugural ClassPass 2026 Industry Impact Report and explore the trends shaping modern fitness behavior. They discuss why consumers increasingly want variety and discovery, how Pilates and HYROX-style training continue to surge, why recovery services are exploding in popularity, and how studios can better monetize unused class capacity. If you operate a gym, studio, or wellness business, this episode offers valuable insight into where the industry is heading next.</p> <p >You'll learn...
The Numbers That Drive Profit in Your Gym with Billy Hofacker (S6 E2)
May 21, 202639 minS6
<p >Running a successful fitness business requires more than just hard work. It requires financial clarity. In this episode, JT speaks with Billy Hofacker, CEO of Fit Profit Solutions, about the numbers that actually drive profit, performance, and long term success. If you've been guessing your way through your finances, this episode will give you a clear starting point.</p> <p >You'll learn:</p> <p >- The biggest financial mistakes gym owners make - The core numbers every fitness business must track - Why revenue alone is misleading - How to project cash flow and avoid financial stress - What "...
How HYROX Is Helping Gyms Grow Revenue, Retention & Memberships with Andrew Sugerman (S6 E1)
May 7, 202637 minS6
<p >HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners.</p> <p >You'll learn:</p> <p >- Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved</p> <p >If you've been hearing...
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