Fixing the Game Podcast by Luke

The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.

Fixing the Game Podcast by Luke is a business podcast hosted by Luke Szkudlarek, with 45 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Luke Szkudlarek hosts Fixing the Game Podcast by Luke, a business show with 45 episodes published.

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  Fixing the Game Podcast by Luke

  #45 How to Get Found in AI Search: GEO, Visibility & ChatGPT with Thomas Peham, co-founder of Otterly AI

  May 27, 202637 minS0

  <p>Ranking well on Google used to mean something. These days, it's only half the story.</p><p>Thomas Peham is the former VP of Marketing at Storyblok, co-founder of Otterly AI, and one of the leading voices in Generative Engine Optimization (GEO). His team has analysed over 100,000 websites to understand what actually drives brand visibility in AI search—and the results will change how you think about content, PR, and measurement.</p><p>In this episode, we get into why organic traffic is declining even when your Google impressions stay flat, and what the hidden impact of AI search lo...

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  Fixing the Game Podcast by Luke

  #44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin

  Mar 18, 202639 minS0

  <p>What happens to marketing when clicks disappear?</p><p>In this episode of Fixing the Game, Luke sits down with Rand Fishkin (Co-founder of SparkToro, former Moz founder) to break down one of the biggest shifts in digital marketing: the move toward zero-click content, AI-driven search, and platform lock-in.</p><p>Rand challenges many of today’s assumptions about SEO, content, and AI and explains why most marketers are focusing on the wrong things.</p><p>🔥 Key takeaways from this episode:</p><b>Zero-click is not new (and not caused by AI)</b><br/> Platforms like Google, Instagram, and Linke...

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  Fixing the Game Podcast by Luke

  #43 Explosive Growth: Lessons from Uber, Revolut & Bitpanda with Irina Scarlat

  Mar 4, 202624 minS0

  <p>What does it really take to scale companies to millions of users?</p><p>In this episode of Fixing the Game, Luke sits down with <b>Irina Scarlat</b>, a seasoned growth leader who helped scale some of Europe’s most disruptive companies including <b>Uber, Revolut, and Bitpanda</b>. Today she is CMO at Improbable and a growth advisor to fast-growing tech companies.</p><p>Irina has spent her career building and optimizing growth engines—from launching global brands in new markets to designing scalable acquisition and retention systems. In this conversation, she breaks down the <b>principles, fram...

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  Fixing the Game Podcast by Luke

  #42 Redefining Commercial Strategy: Smart Growth Without Big4 BS with John James

  Sep 3, 202527 minS0

  <p>In this episode, I’m joined by John James—a global commercial strategist and founder of Hybrency. John’s helped companies across 50+ sectors grow smarter by fixing the overlooked fundamentals of commercial strategy.</p><p>In this episode, we unpack what commercial strategy really means, why so many teams get it wrong, and how independent advisors like John are reshaping the future of consulting. John, welcome to the show!</p>

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  Episode #41

  #41 Retail’s Blindspots: Innovation, Technology & The Future of Commerce with Carl Boutet

  Aug 28, 202533 minS0

  <p>In this episode of Fixing the Game, global retail strategist Carl Boutet joins me to unpack the hidden forces shaping the future of commerce. Drawing from his new book Blindspot and decades of international experience, Carl reveals what leaders still don’t see coming—from the real implications of AI and RFID to the broken business models retailers cling to.</p><p>We explore:</p>The biggest blind spots in modern retail strategyHow to spot meaningful innovation vs. hypeWhy tech alone won’t save your brand—and what culture and leadership need to change<p>Carl also shares the mindset...

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