Floral Shop Podcast

Welcome to the Floral Shop Podcast, the freshest pick for florists and flower shop business owners looking to blossom in the floral industry! With each episode, we aim to plant seeds of knowledge and cultivate growth among flower shop owners and floral aficionados alike. From the roots of business fundamentals to the blooming trends in floristry, we cover it all. Join us as we explore the garden of success in the floral business, share tips to help your enterprise flourish. Whether you're a budding entrepreneur or a seasoned petal pusher, this podcast is your greenhouse for growth.

Floral Shop Podcast is a business podcast hosted by Ziv Raviv, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ziv Raviv hosts Floral Shop Podcast, a business show with 27 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #28

  Episode 28: The Secret to Getting Corporate Clients with Frankie Sheridan

  Mar 25, 2025—S1

  <h5 >Show Notes:</h5> How Frankie made the leap from risk management to owning a flower shop The advantages of working in a destination location like Vail and Beaver Creek Why Frankie prefers corporate floral design over weddings and how she secures high-profile corporate clients A deep dive into a major corporate event requiring 120 floral arrangements over three nights How Frankie structures her part-time and seasonal staff for maximum flexibility How bartending and local networking led to major event contracts Frankie’s experience with social media marketing companies and lessons learned Hosting annual wreath-making events to nurture business relationships Frankie’s vi...

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  Episode #27

  Episode 27: The Making of a Floral Boss with Sage Marcella

  Mar 13, 2025—S1

  <h5 >Show Notes:</h5> How a summer job on a flower farm sparked a lifelong passion Why Sage left her office job for a hands-on creative career The challenges and rewards of opening Sage Flowers PDX How foot traffic, social media, and community connections fuel growth From large-scale wedding installs to juggling holiday madness What it really takes to run a successful floral business This episode features an interview with: SAGE MARCELLA Owner/Florist at Sage Flowers <p><b>SAGE. flowers</b> was founded by Sage and Jered, a husband-and-wife team with a passion for flowers and plants. Sage has s...

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  Episode #26

  Episode 26: 20 Years of Floral Innovation with Alla Lysytska

  Feb 25, 2025—S1

  <h5 >Show Notes:</h5> Alla’s journey from founding a top floral design business in Ukraine to relocating to NYC The importance of finding your unique style and niche as a florist How cultural differences between European and American luxury clients shape the floral business Alla’s “10 Rules” for running a successful floral business, including learning continuously, embracing mistakes, and defining your true product Insights into working with high-end clients like Rolls-Royce, Chanel, and other luxury brands Tips on pricing, client negotiations, and understanding customer expectations This episode features an interview with: Alla Lysytska <p >Owner/Florist at Alla Lysytska floral d...

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  Floral Shop Podcast

  Episode 25: Tiffanni Wright on Friendship, Business, and Blossoming Success

  Nov 22, 202421 minS0

  <h5 >Show Notes:</h5> <p > Tiffanni’s journey from working at a flower shop to co-founding Lucky Flowers with her business partner The evolution of Lucky Flowers over 18 years, including shifts in style and business operations The benefits and challenges of running a business with a partner, including how they divide responsibilities How Lucky Flowers manages hiring, marketing, and training, and why finding the right team is critical Tiffanni’s passion for workshops, from popular pumpkin classes to full moon floral events, and how these experiences deepen customer relationships The unique “Build a Lucky Box” offering, which lets customers create personal...

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  Episode #24

  Episode 24: How Penny Hoffman Transformed a Small Town Flower Shop

  Oct 20, 202427 minS1

  <h5 >Show Notes:</h5> <p> </p> Penny Hoffman’s unique journey from mental health counseling to owning a flower shop How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift Shop in Davidsville, PA, despite having no prior experience in floristry The challenges of learning floral design and running a small business, with a special focus on balancing inventory, diversifying income streams, and managing personal commitments The role of mentorship in her success, particularly through on-the-job training with the shop’s former designer Penny’s strategy for diversi...

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