Flourishin' In Cannabis

Flourishin' in Cannabis Podcast bridges the gap between the plant and technology, with a focus on the human aspects of the industry. This podcast shares the stories of the people shaping today’s cannabis industry — from legacy operators who cut their teeth in the underground market to licensed entrepreneurs building recognized brands. Each episode spotlights the voices behind the movement, exploring their journeys, challenges, and successes. The show bridges the gap between the plant and technology while focusing on the human aspect of the industry, bringing forward real stories that connect culture, compliance, and innovation.

Flourishin' In Cannabis is a business podcast hosted by Vien Trinh, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Vien Trinh hosts Flourishin' In Cannabis, a business show with 26 episodes published.

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  Episode #27

  How Authenticity Fuels Cannabis Sales: Supernaturals NY’s Marketing Strategy with Beck Rourke

  Nov 25, 202543 minS0

  <p>Vien sits down with Beck Rouke Mooney, Director of Sales and Operations at Supernaturals New York, a Hudson Valley micro business. Beck shares her unconventional journey from being a middle school English teacher and published young adult author to leading operations at a cannabis company. The conversation explores how her husband's serious illness introduced her to cannabis as medicine, leading to a deep expertise in the plant. Beck discusses the unique experience of New York's Cannabis Grower Showcases, which allowed direct customer interaction and shaped their product line based on real feedback. She reveals the challenges and advantages of...

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  Episode #26

  Watered by Hand, Grown with Heart: How Hudson Valley Jane Took Root

  Nov 11, 202539 minS0

  <p>Join Vien as he sits down with Ben Wiener and Stacey Shurgin, the dynamic duo behind Hudson Valley Jane, one of New York's pioneering micro cannabis businesses. Ben, a former legacy grower turned general contractor, and Stacey, a real estate developer who discovered cannabis for wellness, share their incredible journey of building a fully vertically integrated operation in just 14 months. From navigating OCM's early regulatory chaos to creating two distinct brands—Bougie Ben for flower and Valley Jane for edibles—they reveal the reality of competing as a small craft cultivator against corporate cannabis. Learn about their farm-to-table philosophy, inno...

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  Episode #25

  GreenHaus Gains: Going from California to New York Cannabis with Sabrina Wheeler

  Oct 21, 202525 minS0

  <p>For cannabis operators, brand leaders, and revenue teams, this episode gets practical about building a resilient business in volatile markets. Vien and Sabrina Naomi Wheeler unpack why AR and cash‑flow risk cripple California operators, how New York’s early credit protections change incentives, and what it takes to scale lean without bloating headcount. Sabrina compares CA vs. NY demand patterns, flags real Metrc bottlenecks that stall inventory, and draws a clear line between compliance tasks and the operational stack required to run the business. She also shares how Greenhouse Agency (HAUS) gives founders sales, trade marketing, and demo cove...

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  Episode #24

  Rescheduling, Terpenes and Tech in Cannabis with Megan Jewett

  Oct 14, 202528 minS0

  <p>Vien Trinh sits down with Megan Jewett of Florette and True Harmony Company to explore her remarkable journey from pharmaceutical sales to building powerhouse cannabis brands. Megan shares hard-earned lessons from scaling Select during its explosive growth, launching Florette in New York, and now leading marketing and sales for True Harmony’s cutting-edge cultivation facility in Nevada. Together, they dive into the challenges of price compression, sustainability in cultivation, the contrasting dynamics of Nevada and New York markets, and the looming implications of cannabis rescheduling. This candid conversation blends personal stories, market insights, and practical advice for anyone navigating th...

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  Episode #23

  Unforced Errors: Untangling New York's Cannabis Zoning and Tech Troubles with Jeffrey Hoffman

  Sep 30, 202533 minS0

  <p >In this episode, host Vien Trinh interviews attorney and advocate Jeffrey Hoffman, Co-Founder of the Cannabis Justice & Equity Initiative.</p><p >Together, they unpack New York’s messy cannabis rollout from regulations that clash with state law, to the dispensary zoning crisis threatening more than 150 businesses, and a stalled seed-to-sale technology system that has ground progress to a halt.</p><p >Jeffrey also shares his personal journey from participating in the illicit market during college, to becoming a legal advocate championing justice and equity in cannabis today.</p><p >Tune in for an eye-opening conversation about policy, advocacy, and th...

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